The UAE’s podcast industry Crossing the desert – A first-of-its-kind reality podcast that immerses listeners in the inspiring journey of starting a business in Dubai. This groundbreaking podcast is a collaboration between Fortis, a Dubai-based company that provides POS and CRM solutions tailored to the needs of small and medium-sized businesses, and Hatch Up Studio, Lisbon, Portugal, known for its narrative podcasts that explore people’s stories from around the world.
“Crossing the Desert” is unlike any other podcast. Each episode presents a new, unpredictable challenge that captures the essence of entrepreneurship. This innovative format means creators and listeners never know how the season will end as it unfolds in real life alongside the hosts.
Season 1 has already garnered significant attention, with five episodes released and audiences captivated with its raw and authentic storytelling. Over the course of two seasons, eight episodes each, viewers will witness the ups and downs, successes and setbacks, and indomitable determination of entrepreneurs on a mission.
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The hosts will also delve into the stories of other aspiring entrepreneurs who have successfully carved out a niche for themselves in Dubai’s competitive market while navigating the complex world of business decision-making. These inspiring conversations not only showcase the diverse ways in which small business owners are making an impact on the world, but also serve as a motivational beacon for aspiring entrepreneurs around the world.
Featured guests appearing on “Crossing the Desert” include:
- Omar and Dina’s textile brand “Tica’s”
- Simy from Sustainably.U, a luxury sustainable fashion brand
- Danny, founder of DK Hot Sauce brand
- Wajda Khalidi of Levant Food aims to bring natural Palestinian products to every household.
The impact of “Crossing the Desert” extends beyond entertainment. It is a key addition to MENA’s podcasting industry, which has seen significant growth in recent years. Recent studies have shown a significant increase in the popularity of podcasts in Saudi Arabia and across the MENA region. Research by Marketiers MENA reveals that Saudi Arabia has 5.1 million regular podcast listeners. The region also leads the world in podcast consumption, with 67% of Saudi adults listening to at least an hour of podcasts each week (Campaign ME). Spotify MENA noted a 190% increase in podcast streaming in 2022 alone, reflecting growing interest in long-form content and niche topics (Campaign ME).
About Fortis:
Fortis is a Dubai-based company that specializes in providing POS and CRM solutions tailored to the needs of small and medium-sized businesses. The company’s specialty is providing entrepreneurs with the tools they need to succeed in a competitive market.
About Hatch Up Studio:
Based in Lisbon, Portugal, Hatch Up Studio specializes in narrative podcasts that explore the stories of people around the world. Their audio shows are known for their compelling storytelling and global perspective.
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