UK travel media company Trending Travel has appointed Hollie Race to its senior team as influencer marketing director.
She has extensive experience in brand marketing and creative execution, including roles at In The Style and Travel Counsellors.
She began her career at In The Style where she was appointed Senior Creative Executive and promoted to become Creative Manager.
She collaborated with influencers and celebrities to develop her campaigns.
This includes partnerships with Jac Jossa and Stacey Solomon.
At Travel Counsellors, Hollie played a key role in launching and leading the company’s first-ever influencer campaign.
She then oversaw the campaign featuring Sarah Davies MBE and Lisa Snowdon.
“We’re thrilled to have Holly join our growing team – her experience in building influencer relationships will further strengthen our campaigns,” said Kieran Xu, marketing director at Trending Travel.
“Holly has exceptional talent in the world of social media, and her creativity will be invaluable to new and existing travel customers,” said CEO Keith Harman.
Holly Race added: “This is a career milestone for me and I can’t wait to get started.”
Trending Travel develops partnerships and media campaigns with hotels, tourism boards, tour operators and airlines.
