Watsons will transform its stores with interactive retail experiences to target younger shoppers.
Health and beauty retailer Watsons has invested US$250 million in upgrading its stores in Asia to meet growing demand for interactive experiences, especially among younger customers.
In 2023, Watsons has invested in opening and upgrading over 2,200 offline plus online (O+O) stores across 15 markets in Asia, Europe and the Middle East.
AS Watson Group group CEO Marina Ngai told CosmeticsDesign-Asia that the company is motivated by changing consumer expectations.
In Japan, oral hygiene is accepted as an essential part of beauty.
Oral care is not just about health and hygiene, it is also gaining attention in Japan as an essential part of beauty.
The increase in oral care is attributed to increased awareness of the mandibular area, including the mouth, teeth and lips, as people no longer wear protective masks following the pandemic.
Ishizawa Laboratories is a Japanese beauty and personal care company that operates several brands, including Nadeshiko, a popular rice-based skin care product found at local drugstores.
Recently, the brand has expanded into the oral care sector with baking soda-based tooth wipes that it claims help remove stains and yellowing.
Japanese consumers seek ‘mid-priced cosmetics’ amid rising prices and weak yen – new data
The latest data from Japan shows that rising prices and a weak yen are pushing Japanese consumers towards mid-priced products.
A word-of-mouth survey for the @cosme Best Cosmetics Awards showed that concerns about price increases grew in the first half of this year, with the frequency of the expression “price increase” increasing 2.1 times compared to last year.
On the other hand, the appearance of the phrase “mid-range cosmetics” increased 3.6 times compared to last year.
Price sensitivity was also reflected in the overall product rankings, with only two luxury brands making the list: Décolleté and Kanebo.
Gen Z’s mobile usage and desire for transparency are a “match made in heaven” – Meiyume
Smart packaging can help beauty brands connect with environmentally and socially conscious Gen Z consumers and create more than just eye-catching, attractive products.
Speaking on the Beauty 4.0 podcast, Stephane Buhl of Mayume highlighted that digitally native Gen Z consumers will expect more in terms of information and transparency on the products themselves.
The company sees a huge opportunity for smart packaging solutions, often seen in the wine and spirits sector, to meet the demands of Gen Z.
Drop Zone: Amorepacific, Caudalie and Glow Recipe launches make beauty routines less complicated
In this edition of Drop Zone, CosmeticsDesign-Asia features Amorepacific, Caudalie and Glowrecipe highlighting recently launched new products that cater to the demand for streamlining beauty routines.
Life is full of complicated things, but your beauty routine shouldn’t be one of them.
In today’s fast-paced lifestyles, beauty consumers are increasingly valuing simplicity without sacrificing effectiveness.
This minimalist approach has driven the “skip” care trend over the past few years, which aims to streamline beauty routines without sacrificing results.
