A 2023 consumer gut health survey by Verb Biotics found that 69% of U.S. consumers experience gut issues, with 40% of those having symptoms that impact their daily lives (1).
While not everyone goes to the doctor for intestinal problems, the annual number of hospitalizations (4.5 million), deaths (236,000), and associated medical costs (approximately $100 billion) are quite shocking.2,3)! Digestive health, gut microbiome, probiotics and healthy eating have come under scrutiny during the COVID-19 pandemic. This trend has led to the social media hashtag #GutTok receiving over 1 billion views, highlighting consumer interest in maintaining and improving gut health.
Decades Numerous studies have consistently shown that maintaining gut health is essential for our overall health. In the early 2000s, the NIH Human Microbiome Project (HMP) brought new vigor to gut microbiome research. The results of that study have profoundly changed our understanding of the role that the gut microbiome plays in overall human health.FourThis emerging science shows that a balanced and diverse gut microbiome is important not only for digestive health, but also for cardiac, hormonal, mental, autoimmune health and more.
The number and diversity of microbes in our gut is heavily influenced by diet, age, genetics, immune system, environmental factors, geographic location, personal habits (such as smoking and drinking), and medications. etc (FiveTogether, these factors create an environment that harbors thousands of bacterial, viral, fungal, and parasitic species. A typical individual has approximately one trillion microorganisms in their gut, and the abundance of specific microbial groups is constantly fluctuating due to the interplay of the factors mentioned above (6A dramatic shift in any one factor can disrupt the microbial balance, causing what many scientists call “gut dysbiosis.” An imbalance of microbes in the gut flora can lead to inflammation of the intestinal lining, contributing to a range of adverse gut outcomes affecting U.S. consumers.
Postbiotics are the latest innovation in the field of “biotics”.
Like probiotics, postbiotics help restore the microbial balance of the gut microbiome, but this type of biotic is “inactivated” and the beneficial bacteria are not live organisms like probiotics. This difference makes postbiotics easier to incorporate into shelf-stable food and beverage products, making them more accessible to consumers for improving their gut health.
Postbiotics provide beneficial metabolites produced from probiotic fermentation of prebiotics. This means that instead of having to wait for probiotics to colonize the gut and ferment available fiber, postbiotic metabolites are immediately available to support the gut microbiome. Everyone’s gut environment is different, so not everyone will get the same benefit from fiber or probiotic supplements.
The synergistic effects of prebiotics and probiotics
Utilizing the concept of prebiotic and probiotic synergy, Verb Biotics has developed Keystone Postbiotic™, a fusion of select probiotic strains fermented together with oats, which are naturally gluten-free and contain prebiotics and bioactive components such as beta-glucans, proteins, vitamin E, lysine, flavonoids and phenols. Lactic acid bacteria Strains contained in Keystone Postbiotic™
It is well known that it has the ability to regulate human health through various metabolites, and the combination of bacterial strains and grains in Keystone Postbiotic™ provides the digestive tract with specific inflammation-reducing short-chain fatty acids (SCFAs), supporting the growth of good bacteria in the gut and promoting its diversity, improving the overall health of the digestive system.
For food and beverage products, Keystone Postbiotic™ offers the health benefits associated with probiotics and prebiotics, but with improved stability and ease of use. For #GutTok consumers, Keystone Postbiotic™ offers an easily accessible gut health solution for their #wellnessjourney towards #totalhealth.
Click here for details Verb Biotics Microbiome Health Innovations and Shelf-Stable Keystone Postbiotics™.
download Why the gut microbiome is the forgotten organ White paper.
References
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RD, EQ 8 Gut Health Statistics & Facts [2023 Update]. Health Reporter. https://healthreporter.com/gut-health-statistics-and-facts/ (Accessed 2024-05-01).
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Bajinka, O.; Darboe, A.; Tan, Y.; Abdelhalim, KA; Cham, LB. Gut microbiota and physiological changes in the human gut. Annals of Microbiology 2020, 70 (1), 65. https://doi.org/10.1186/s13213-020-01608-2.
This content has been provided and paid for by Verb Biotics.
