In 2020, she launched Jonaki, a Bangladeshi perfume brand featuring Bangladeshi flavors.
While living in France with her husband, Ambassador Muhammad Zamir, Nasreen fell in love with perfume.
She has long been fascinated by the scent of flowers, especially the delicate scent of Bangladeshi white flowers such as dolan champa, beri, gardenia, tuberose and jasmine.
Despite her profession as an interior designer, her passion for perfumery led her to take the initiative to create perfumes using these wonderful flowers.
However, although he traveled to various countries to learn the techniques of perfume making, he returned home disappointed. Despite his determination to realize his dream, he found it difficult to find quality laboratories and factories in the country.
She was forced to move to Malaysia to create her dream perfume. She has managed to manufacture five different types of perfumes in her country’s factories. In February 2020, she launched her perfume brand ‘Jonaki’, which features Bangladeshi scents, into the Bangladeshi market.
She claimed to be the only person in charge of perfumery, resulting in a uniquely Bangladeshi scent. While many businessmen import perfumes from different countries, Nasreen invested to start her own brand.
“When I decided to leave my interior design profession and work in perfumery, I initially only invested $3,000. Now my business has grown. I produce my products in Malaysia; I have direct supervision. There are 14 employees working for me in Bangladesh. I am the sole owner of my company,” Nasreen Zamir told Business Standard.
“It is my dream that Jonaki becomes a brand unique to Bangladesh,” she added.
“The perfume market in Bangladesh is very large, so if we can find the right investors, we will try to expand further,” she added.
Besides perfumes, Jonaki also introduced beauty products for women. It also includes traditional muslin fabrics and wall hangings with designs rooted in Bengali tradition.
The world-class perfume Jonaki is available at select stores such as Perfume Bangladesh, Dhali, Unimart, and Almas. It can also be accessed through the brand’s official website and social media platforms.
Recently, in an effort to draw foreign attention to these products, Jonaki opened its first flagship store in the capital’s five-star Hotel Intercontinental.
The scent of Jonaki’s perfumes now wafts across borders and has found its place in the homes of dignitaries around the world.
Nasreen Zamir said she is often asked how interior designers became interested in promoting the scent of their home country.
She says the idea to create a perfume came to her in September 2017 while sitting in her office and having a conversation with a French friend. She said, “Her friend asked me what else I wanted to do. The answer was to market perfume.”
Nasreen Zamir took this issue seriously. She started preparing for it in December of that year. For two years in a row, she devoted herself to researching perfumes, creating perfume scents, and designing bottles and packages.
“I want to provide Bangladeshi products to foreign delegations visiting Bangladesh. Fragrance creates love in the human heart and also conveys human personality. That is why on February 17 this year, I will be opening five stores. We’ve opened a flagship store.’It’s small, but it’s a star hotel,’ she said.
She added that it takes about six months to test the stability of the perfume. “We do not mix any colors.Apart from the dedicated Intercontinental stall, our products are displayed at her eight famous markets in Dhaka.”
She also claims that recently the King of Bhutan, the Palestinian Ambassador, and other national officials who visited Bangladesh at various times have praised and purchased Jonaki’s perfumes.
Although Jonaki’s main goal is to attract international buyers, the company sells fragrances online for domestic customers.
Jonaki launches five fragrances: Neroli Blossom, Freesia Night, and Oriental Jasmine for women, and Amaretto and Santal Tabac for men. Jonaki launched her series of five fragrances with the tagline “Joy of Light”.
So far, Jonaki has seven long-wearing satin matte lipsticks and six semi-gloss lipsticks.
Nasreen said these lipsticks are suitable for all age groups, are trendy and suit any skin tone. Compact Her Powder comes in three shades: Light, Warm Her Beige, and Golden Her Honey.
The aroma of Jonaki is enhanced by the addition of attar. This attar is completely halal as the thousand-year-old perfume is made without any alcohol.
Jonaki’s store at the InterContinental displays fine cotton and muslin scarves and wooden wall hangings designed by Nasreen Zamir. There are also pearl necklaces.
Nasreen Zamir is positive about developing Jonaki into a world-class perfume brand.
“I hope that one day a laboratory will be built in Bangladesh to produce high-quality perfumes. Then there will be no need to go abroad. Everything from design to packaging will be done in our country,” she says. said. ***
