![[Courtesy of Bucketplace]](https://file.mk.co.kr/meet/neds/2024/04/image_readtop_2024_298539_17138303355932153.png)
Home[Courtesy of Bucketplace]
Print magazines, once considered an outdated medium, are now attracting attention as a new communication channel for the startup industry. Various Korean startups, such as Bucketplace Co. and Blank Corp., publish their own magazines to attract loyal customers.
Bucket Place, which operates home design and lifestyle platform OHouse in South Korea, recently published its third print magazine, OHouse Magazine, according to Startup Industry on Monday.
The 250-page booklet contains carefully selected content by members of the OHouse creator community. OHouse users are creators who generate content, including text and photos, and OHouse is the publisher who compiles it all into a magazine.
A Bucket Place official said, “The interest in traditional communication methods such as magazines stems from customers’ desire for high-quality content.” “Platforms like YouTube provide entertainment, but finding content tailored to specific interests can be difficult.”
The official added, “Magazines meet customer needs by providing in-depth information tailored to individual tastes.”
![[Graphics by Song Ji-yoon and Lee Eun-joo]](https://file.mk.co.kr/meet/neds/2024/04/image_readmed_2024_298539_17138303355932154.jpg)
[Graphics by Song Ji-yoon and Lee Eun-joo]
Blank, known for hit products such as the Puresome shower head, also publishes an offline magazine called TOOLS.
Exploring the question of what tools are, the publication focuses on everyday essentials, starting with soap in 2022, chopsticks the following year, and mirror-themed TOOLS No. 3 in April 2024. I’m guessing. Published in a limited edition of 200-300 copies. We also aim to provide the fun of collecting.
A company official said, “Although our company has strength in video content, we chose print magazines to brand ourselves with content that is slowly consumed and memorable.” “We wanted to use our TOOLS content to help our customers think deeper and more actively.”
Woowa Brothers Corp., which operates the distribution platform Baedal Minjok, also publishes several offline magazines.
Launched in March 2018, Magazine F is a bi-monthly food documentary that focuses on different ingredients and shares stories about cooking and enjoying food. The company has published a total of 29 issues, including the wine edition in February 2024. It also publishes an information magazine for self-employed people in the restaurant industry.
Written by Lee Se-beom and Lee Eun-joo
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