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Seeru is based in the United Arab Emirates and raised an undisclosed amount of pre-seed funding in March 2024.
The company announced it will launch the region’s first app, which aims to serve 90 million of the two billion Muslims, making Umrah accessible through a technology-driven approach.
What would your 30-second pitch to investors be about?
Seeru is an all-in-one travel marketplace focused on reducing travel costs through technology integration and making travel more affordable for businesses, agents and consumers. Through our B2B and B2B2C solutions, we help travel wholesalers access the global market and increase revenue. We launched the region’s first app that aims to serve 90 million of the 2 billion Muslims, making Umrah accessible through a technology-driven approach.
position
United Arab Emirates
Describe both the business and technology aspects of your startup.
What they do: Seeru is focused on sourcing and delivering flight integrations to key markets and extending APIs to consumers, businesses and agencies.
Technology: Our business model is a fully integrated multi-product and multi-platform marketplace running on our own proprietary IT systems.
What is your SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of the company?
Strengths: Comprehensive travel solutions for diverse customers. Strong technology integration. Niche focus with Ehram app targeting Muslim pilgrims
Weaknesses: Early B2C market penetration challenges: Lack of a big marketing budget
opportunity: Expand target market to over 90 million Muslims. Possible partnerships with companies and agencies.
threat: Competitive Travel Technology Market. Economic Downturn Affecting the Travel Industry
What are the travel pain points you are trying to alleviate, both from a customer and industry perspective?
Customer Perspective: High travel costs. No affordable options for Umrah
Industry Perspective: Travel wholesalers have limited market reach. Inefficient booking process.
So, you have your product, but how do you get loads of customers?
The company plans to leverage its existing database, network, strategic partnerships, events and digital marketing.
Tell us what process you went through to establish your true need and the size of your target market.
Our market research has revealed a huge demand for affordable travel solutions and dedicated Umrah services. The world’s Muslim population is around 2 billion, and our initial target market is 80 million.
When and how will you make money?
The company will generate revenue through transaction fees, subscription models for its B2B and B2B2C platform, and premium services on the Ehram app. Monetization begins simultaneously with the product launch in Q4 2023.
What is the background of the founding team and what have they achieved so far?
Two of our founders have successfully scaled grocery delivery and online travel agency businesses into multi-million dollar businesses, leveraging their expertise as technology leaders and co-founders.
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The third founder has 19 years of extensive experience in business development, corporate strategy, fintech, mobility, travel and hospitality across five countries.
What has been the most challenging aspect of starting your business so far?
Our biggest challenge was to continue to develop and enhance our technology and products, and to allocate sufficient funds to our marketing activities.
In general, it’s pretty tough for travel startups to make an impact, so why might you be one of the lucky ones?
The strong network built by our founders through their operations across five countries gives us a strong foundation. Our technology expertise and experience operating in challenging markets sets us apart. Moreover, we bring offline airline content online to a wide audience, ensuring convenience and accessibility for travellers.
Where do you see your startup in a year’s time?
A year from now, we expect to have a strong user base for our travel marketplace and be able to distribute flight content to top companies in three regions through three robust global products.
What is your ultimate goal?
We aim for steady, organic growth and ultimately intend to remain private, but this may change at any time. The travel industry has many problems to solve and great potential. We are committed to tackling these challenges and making a lasting impact.
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