Founded in Grasse, the historical birthplace of French perfumery, perfex takes advantage of this privileged location to offer its customers a complete range of bespoke compositions based on a rich fragrance raw material, including a very diverse palette of natural substances. The company’s production floor is 90% automated thanks to his three weighing robots that can process small to large batches. To better serve customers around the world, Parfex also benefits from synergies with international networks. Clodaghits parent company from 2021, and Iberchem, is another composition company in the group’s Fragrances & Flavors sector. Parfex in his 2023 he achieved a turnover of 32.6 million euros and employs his 110 staff, including 6 perfumers.
“One of our strengths is that we combine the responsiveness and agility of a medium-sized company with the global presence and synergies of a large international group. We are particularly proud of our very quick response times to customer instructions and our ordering and delivery process within shortened delivery times.” Juana Birkenkamp, the company’s communications manager, told Premium Beauty News..
Strategic adoption of innovation
Thanks to a team of sensory analysts and marketing experts, the company regularly releases new collections inspired by active research into lifestyle and consumer preferences.next in-cosmetics Global will be held in Paris from April 16th to 18thPerfex highlights A collection of perfumes dedicated to personal care. Dubbed ‘e-motions’, the range features eight different formulations incorporating Croda active ingredients and is based on innovative scientific technology that allows the emotional benefits associated with fragrance to be identified and evaluated. The approach is based on Iberchem’s Wavemotion® technology.
“The e-motions collection combines high-quality fragrances with personalized care formulas to provide a unique sensory experience.‘, the manager emphasized.
Future-oriented investment
Investing in new infrastructure, Parfex plans to triple its surface area creation center, increasing from 1050 square meters to 2700 square meters. “The new center for personal care excellence will also become a hub open to Croda Beauty colleagues and will be able to welcome customers for presentations on trends and innovations.” continued Juana Birkenkamp.
The planned opening of the new research and development center in September 2024 will free up space and increase the surface area of the company’s manufacturing division.Certainly in the long run Investments are planned to expand production capacity. Aiming to respond effectively to market growth, the unit’s surface area is planned to increase from the current 1,180 square meters to nearly 5,000 square meters in 2027.
The partnership with Croda Group strengthens Parfex’s global presence with an office in Dubai and access to Iberchem’s production centers around the world. In April, the company opened a permanent commercial location in the Paris area.
Reduce environmental footprint
Parfex, which is ISO 9001, 14001 and 45001 certified, continues its projects to reduce its environmental footprint, in particular through the installation of photovoltaic panels that will enable the new Innovation Center to achieve 80% energy independence. Masu. The company also supports the Fleurs d’Exception du Pays de Grasse association and has established sourcing partnerships with local farmers in France.
By accelerating investment, innovation and environmental initiatives, Parfex intends to embody excellence in fragrance formulation technology. “We are resolutely committed to future-oriented perfumery, while remaining true to the traditions that have made us famous.” concluded Juana Birkenkamp.
