Additionally, there are many reasons why any parent would choose to stay home, but it doesn’t have to follow Tradif’s values. Work isn’t always satisfying or well-paid. Some people want to spend most of their time with their children. Care costs are so high that they can force low-income parents out of the labor market, to name a few. And as a professed #cleantok enthusiast, I have no problem with content about housework. But that’s not what trad wives often cynically promote. When someone criticizes the way trad wives are trolled, they are very likely to respond that they simply don’t appreciate the hard work of raising children and doing housework. Many of the critics think so highly of the work that they do it themselves.
Having said that, I have noticed that young women watching TikTok are so influenced by this content that they start running away from the secular world en masse to submit to their husbands, live on farms, and look I’m not particularly worried that I’ll start baking beautiful pies. That’s because young women are increasingly rejecting this particular type of domestic arrangement.
According to a November 2023 survey conducted by the American Enterprise Institute’s American Life Research Center, 61 percent of Gen Z women consider themselves feminists, the highest percentage of any generation. . And part of the reason why, as the Center for Research’s Daniel A. Cox and Kelsey Eyre-Hammond explained in April, “young women are leaving the church in unprecedented numbers.” because they are “more concerned about the unequal treatment of women in American society and have more distrust of the system.” Support traditional social arrangements. ” Women are outpacing men in college graduation rates, and labor force participation rates among women in their prime years are even higher than they were before the pandemic.
Still, some tradwife creators appear to be popular based on their follower numbers, and they certainly generate a lot of buzz. But I think about it often. Who is this content really for? Sure, some of their followers are probably like-minded women, but new research from Media Matters makes us wonder if this tradwife’s main audience is actually right-leaning men. Ta.
After working exclusively with tradwife content, Media Matters coded and analyzed 327 recommended videos and documented what happened. We found that TikTok’s recommendation algorithm is rapidly reflected in FYP [For You page] Containing conspiracy theory and fear-mongering content, they accounted for nearly a third of all videos provided to FYP.
The study found that after interacting with Tradwife, TikTok’s recommendation algorithm also served up “19 videos featuring extremist right-wing media figures” such as Alex Jones and Nick Fuentes.
(A related idea expressed by journalist and internet commentator Max Reid in an article by my friend Kathryn Jether-Morton, The Cut, is that tradwife content is actually about Donna Reid’s fetish. It’s a version of the e-girl phenomenon or the OnlyFans phenomenon, where instead of producing a ton of tradwife women that I’m worried about in the future, there’s one woman who’s so famous. I feel like I’m getting two. And a lot of simple male followers.”
