JPMorgan has added new features to enhance its self-directed investing experience, giving clients better tools and resources to make informed investment decisions.
One of the key enhancements is the ability to buy fractional shares of stocks and exchange-traded funds (ETFs) for as little as $5, giving clients a more flexible and accessible way to invest by dollar amount, the bank said in a press release on Thursday (May 30).
According to the release, the Self-Directed Investing platform is seamlessly integrated with the Chase Mobile app and Chase.com, allowing customers to conveniently access and manage their investments, bank accounts, credit cards, loans and mortgages all in one place. Customers can easily transfer funds between their bank accounts and their JP Morgan Self-Directed Investing accounts, making the investment process streamlined and efficient.
Paul Vienick, head of JPMorgan Online Investing, said in the release that the goal is not just to make investing easier, but to make it more accessible.
According to the release, recent enhancements to the self-directed investing platform include features such as account performance tracking, investment research, enhanced screeners, market alerts and simplified trade tickets.
According to the release, clients can track their account’s performance over time and compare it to the market, gaining insight into gains, losses, contributions and withdrawals. The Explore Investments feature provides insight into the most active stocks, top performing companies and companies with the highest dividends. Clients can also access JPMorgan research and analyst insights to align their investment strategies with their goals.
According to the release, enhanced screener functionality allows clients to categorize and compare investments, making it easier to identify options that are right for their portfolio. Market alerts can be customized to notify clients of changes in price and volume, so clients can stay up-to-date on their current portfolio and potential investment opportunities. Trade tickets have been simplified to offer a guided approach, allowing clients to invest in fewer steps and view available cash and order status.
In another recent move, Chase announced in April that it was launching a new digital media business that will enable advertisers to leverage consumer transaction data to target the bank’s 80 million customer base with customized offers, discounts and cash-back rewards tailored to purchasing behavior.
