Green Eye Technology, a Tel Aviv-based startup that uses AI precision spraying technology to reduce chemical use in agriculture by an average of 88%, has opened its first retail store in the United States.
The company has partnered with Nebraska-based Boeck Seed Services to handle sales, installation and service to farmers in Nebraska and neighboring states, marking the beginning of a planned nationwide network to support Greeneye’s expansion in the United States.
Founded in 2017, Greeneye aims to deliver sustainable crop protection that meets the world’s food needs while increasing farmers’ productivity and profitability.
“We are pleased to announce the opening of our first dealership, marking a significant expansion of our U.S. operations,” said Nadav Bottcher, CEO of Green Eye Technology.
“To truly expand our business, we need to establish strong relationships with local dealers. These are people farmers know and trust, and we believe that with their expertise and deep local knowledge, they are the best people to provide excellent service and support to Green Eye customers,” he added.
Cody Book, operations manager for Book Seeds, said the partnership was a natural choice for his family-owned business because Green Eye solves a pain point.
“Weed control is by far the biggest challenge our customers face and one they’re losing out on right now,” he explained. “Farmers want to be good stewards and apply less pesticides, not more, but right now there’s no way to do that without sacrificing yield.
“Green Eye’s improved system is game-changing, allowing farmers to continue using their existing sprayers while significantly reducing chemical use and costs without affecting the effectiveness of their weed control strategies or reducing productivity. We expect demand for this technology to be very high,” Boeck said.
Boeck plans to begin selling the startup’s products and open a dedicated facility to retrofit customers’ sprayers with Green Eye’s technology, which is fitted with a 120-foot aluminum boom arm equipped with 24 high-definition cameras, 12 GPUs, 144 independently controlled spray nozzles and 72 high-intensity lights that work day and night. Sprayers will be upgraded to spray more by adding a second tank.
Following renovation, Boeck Seeds will provide on-site training and ongoing support.
“In today’s market, the first thing a farmer needs to ask himself before purchasing anything is how quickly I can get a return on this investment. With the Greeneye system, even mid-size farmers can see a quick return on their investment,” points out Jerry Boeck, CEO of Boeck Seeds.
“At the same time, the benefits the system offers are very tangible – significant reductions in chemical use and costs, and improved efficacy – and all of this can be achieved without any subscription fees. This makes it very easy for farmers to see the value this technology can bring to their operations.”
