Country music fans know Toby Keith for his patriotic anthems, love songs, and borderline comedic redneck songs, but he was also a brilliant businessman and entrepreneur. Forbes He is infamously known as the “Half a Billion Dollar Man.”
The “I Wanna Talk About Me” singer has invested in and launched a number of businesses, including a fishing tackle shop called Luck E. Strike, which was apparently resurrected in 2023 with an investment from Keith. According to Fox Business, the investment allowed the singer to put his love of singing about country into his wallet.
His song “I Love This Bar” has taken on new meaning thanks to the bar it’s named after – there are now two of his, and he’s a big draw for bar-hopping fans.
Keith’s love for horses was evident in his investment in racehorse breeding company Dream Walkin’ Farm, which has over 850 wins, according to Equibase. Keith is known for his love of horses, which he sings about in his hit song “Beer for My Horse.”
Another business venture that Keith has been a part of is Big Dog Cannabis. The “How Do You Like Me Now” singer started the business from scratch. According to Fox Business, the business licenses cannabis flower, edibles and pre-rolls.
Related: Toby Keith’s staggering net worth will leave you astonished
The “Red Solo Cup” singer also ran a mezcal liquor business called Wild Shot.
Although these business investments increased his fortune, his music still remained a significant part of his overall financial picture: Keith made more than $40 million from song sales, according to the Songwriters Hall of Fame.
Keith also owned Show Dog Records, which was associated with the Big Machine Label Group. Music Row.
Toby Keith’s Mega Millions Investment
Toby Keith’s net worth was staggering, but his music was just the tip of the iceberg.
Gallery credit: Nicole Taylor
