Harvard startup gossip Peter Gladstone reveals the secret to validating consumer demand in the early stages of TechCrunch

Validating consumer demand is a critical step for any startup, and TechCrunch Early Stage provides a great opportunity to learn how to do it right. Peter Gladstone, senior startup advisor at the Harvard Innovation Lab, will lead an engaging roundtable entitled “Examining Consumer Demand: How to Make the Most of Your Expertise.” With decades of experience as an entrepreneur, marketer and investor, Gladstone brings a wealth of knowledge. He has previously served as head of innovation at the Boston Beer Company and Gillette, and is well versed in navigating the intricacies of bringing a product to market.

In this workshop, Mr. Gladstone will teach founders how to use their expertise to effectively understand and solve consumer problems. With practical advice and actionable strategies, participants can expect to gain insights into testing solutions, refining product development processes, and ultimately validating consumer demand. Whether you’re just starting out or looking to fine-tune your approach, this session promises to provide founders with valuable guidance at every stage of their entrepreneurial journey.

Peter Gladstone’s extensive career includes founding successful venture companies such as Mass Hole Donuts and BladeLife, as well as serving as a senior advisor to numerous Boston-based startups. At the Harvard University Innovation Lab, he directs programming and mentoring of student-led ventures, helping them navigate the challenges of entrepreneurship. With a BA from Brandeis University and an MBA from Dartmouth’s Tuck School of Business, Gladstone’s expertise is based on both academic rigor and real-world experience.

For founders looking to validate their ideas and drive meaningful consumer engagement, this workshop is a must-have event at TechCrunch Early Stage. By learning from Peter Gladstone’s insights and experience, you’ll have the tools and knowledge you need to make the most of his expertise and build products that resonate with his target users. Secure your spot today and take the first step to turning your startup vision into a successful reality.