Pennsylvania State University — Invent Penn State is proud to announce the launch of Customer Discovery 101, a free, self-guided online program designed to help aspiring entrepreneurs launch and grow their businesses.
This innovative resource provides critical tools and knowledge to help new business owners understand their customers, set clear goals, and develop a strategy that meets their market needs.
“Customer Discovery 101” is aimed at people with a business idea who are looking to start a business, as well as existing small and medium-sized businesses who are looking to develop a new product or service or expand into a new market.
The program covers key aspects of the entrepreneurial journey, including identifying your target market, validating your business idea, and crafting a value proposition that resonates with potential customers.
“We are pleased to be able to provide this valuable resource to our community,” said Annie Hughes, statewide coordinator for the Invent Penn State LaunchBox & Innovation Network.
“Customer Discovery 101 is designed to be accessible and practical, helping entrepreneurs build a solid foundation for their business.
“We believe this program will be especially helpful to people in rural areas who don’t have easy access to traditional business support services.”
The online program includes interactive modules, video tutorials and practical exercises, making it an engaging and effective tool for entrepreneurs at any stage of their business development.
Participants can work through the material at their own pace, tailoring the learning experience to fit their specific needs and schedule. Invent Penn State’s Customer Discovery 101 is part of a broader mission to foster entrepreneurship and innovation across Pennsylvania through LaunchBox and the Innovation Network.
By providing free, high-quality educational resources, Invent Penn State aims to empower individuals to bring their business ideas to life and contribute to the economic growth of their local communities.
Customer Discovery 101 is funded in part by federal funding received by Penn State for its Industry 4.0 initiative to financially support the Central Pennsylvania workforce.
Additional funding for this program was provided through Congressionally directed expenditures with the support of Pennsylvania’s Congressional Delegation.
Invent Penn State encourages all Pennsylvania business owners or aspiring business owners to learn more about the program at CD101.launchbox.psu.edu.
