Chad Folkening is entrepreneur handbook This will be of interest to domain investors. In addition to offering some good advice for buyers of prized domain names, Dave Schools also revealed his one-word .com domain name that he acquired for $385,000.
Before I share his reveal about selling domain names, I have to say that I agree with his thoughts on using .com domain names.
“Dot com gives a strong first impression (you only get one) that your new business or product is a serious company. It shows you are really invested and is more than a side project. Every established brand has a dot com.”
Dave then mentioned the confusion that can be caused when companies build a brand with an off-brand domain name. For example, adding “Get” will encourage people to add “Get” to your company’s brand name. Even .com can be confusing.
Dave also revealed his company’s expensive $385,000 domain name acquisition with Session.com (see details below). He said the company made a mistake by branding it “Session” instead of Session.com. Read this article to understand why this is an error.
I agree with Dave’s rationale. In fact, this is what I wrote before when I encouraged founders and marketers to “embrace branding extensions.”
When Dave first mentioned that Session was launching in late 2022, I retweeted his tweet and mentioned that the domain name was owned by Brent Oxley.
https://t.co/S2WDGzMWoM is awesome. This domain name appears to have previously been owned (and sold) by Brent Oxley. https://t.co/dWDecvzkq2
— Elliot Silver (@DInvesting) December 6, 2022
The domain name was said to have been sold in 2021, but when I checked NameBio, the domain name was not yet indexed. DNJournal adds this domain name sale to his 2021 domain name sale archive, making it his 40th largest public domain name sale of the year. Added to Embrace.com’s Recent Words.com domain name sales list.
Dave’s article contains some very good first-hand advice on domain name usage and branding, and I will definitely refer to it for future buyers.
