Big Question: Is the entertainment industry shifting towards individual small screen experiences as freelancers become entrepreneurs, weathering lockdowns and shifting aesthetics in a shaky industry?
It is certainly debatable whether CEOs and entrepreneurs in the entertainment industry, living in a VUCA context, are prepared to handle the onslaught that will come with the digital revolution.
overview
During the COVID-19 shutdown of cinemas, the popularity of communal cinema viewing began to fluctuate. The same phenomenon is rapidly catching up as a pattern to individualized entertainment and personal space, especially among young people. Everyone has multiple screens, and each can choose when and what time they want to watch entertainment. In the post-COVID-19 society we live in, we have to face the reality that entertainment will completely change in terms of how it is made and how it is consumed. People tend to consume entertainment. When people are going through difficult times, they flock to entertainment again for some cozy comfort. This was observed during the lockdown and has now become the norm for leisure. In other words, we have entered a field where individual screens will be the future.
Will Netflix, Amazon Prime Video, Disney+, Hulu, Apple TV+, HBO Max, Paramount+, Peacock, YouTube TV, ESPN+ and more dominate the entertainment conversation!!!
Here are few questions that CEOs, first generation entrepreneurs and even seasoned entrepreneurs need to consider.
Important questions to consider
- Do you think small screens are becoming mainstream?
- Do entertainment customers prefer private on-screen viewing?
- Is this a trend of more people starting businesses in the entertainment industry?
- How does the actor approach the small screen?
- How has the aesthetic evolved to suit the smaller screen?
- How has the entertainment industry responded to the lockdown?
There’s no denying that small screens are the norm in the entertainment world. Customers increasingly prefer to watch privately on their own devices. Many in the entertainment industry are now starting businesses. Actors have subtle performances that work on the small screen. Aesthetics have developed, with a focus on precision and clarity. During the lockdown, businesses quickly adapted and focused on remote production and digital distribution.
response
We conducted online interviews with industry experts and found that answers varied based on experience and location. Experts offered different views on background questions, sometimes adding flavor based on their experiences. Several experts elaborated on how the audio elements of a movie enhance the viewing experience. Sound has always been very important, and so personal viewing has become more popular thanks to the refined surround sound offered by digital recording, smartphones, and the finest noise-canceling headphones. Another benefit of using a hands-free device during your commute is the convenience of viewing. Another benefit is being able to watch and finish digital media conveniently, rather than consuming it all at once. This is an obvious challenge.
Independent documentary filmmakers are benefiting from the pandemic, and hobbyists can use this time to be creative. YouTube is a growing technology that is used by many young people with quality content and basic knowledge of audio-video processing. All you need to do is think about how to profit from it, and it all depends on how you present your work. Does this make sense?
In fact, the shrinking screen has made documentaries easier to fund. Recently, screening options have expanded, opening up many funding sources for filmmakers. Even amateurs have benefited from the over-the-top (OTT) streaming revolution via mobile internet. Experts believe that this expansion is, in a way, fulfilling a necessary mandate to raise awareness.
Transition and Challenge Periods
But according to some experts, this is a competitive stage. And there is no substitute for box office success. The struggle continues. Though OTT platforms have proliferated, watching entertainment with friends and family is still a few notches above small displays. But there is no denying that OTT platforms have helped many great musicians gain widespread recognition. According to independent filmmakers, young fans need access to different outlets. These platforms provide a variety of job options that can effectively employ young talent.
CEOs, performers, and entrepreneurs have quickly adapted to the dominance of the small screen in entertainment, launching new businesses, adapting shows, and honing aesthetics for clarity as they pivoted to digital distribution and remote production during lockdown. This trend is set to continue. How ready are you?
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