Growth strategist Craig Alexander Rattray is celebrating 30 years in business with a book aimed at helping entrepreneurs on their path to success.
Two years in the making, ‘Lessons From The Rockingchair’ was inspired by the weekly posts he sends to his LinkedIn network from his home in Glasgow, where he shares business knowledge from his garden deck.
Mr Rattray (who runs the free online Know Your Numbers training academy), often referred to as the “Martin Lewis of small businesses” because of his drive to contribute to the industry, shares his thoughts on the diverse and dynamic nature of small businesses 167 I’ve compiled it into a page. Entrepreneurship, from the strategic complexity of economic planning to the personal resilience needed to overcome business challenges.
All of these messages are designed to help business owners deal with various issues to make their company successful.
The book has 12 core chapters that focus on key themes, each an important piece of the entrepreneurship puzzle, and each section with self-reflection questions to guide the reader on the journey. contained.
A wide range of topics summarized in the memorable ‘ENTREPRENEUR’ provides economic strategy, networking, tenacity, resilience, education, profitability, rejuvenation, ethics, navigation, empowerment, understanding and resourceful insights .
“My image of a rocking chair, because it’s been around for so long, is an old man rocking back and forth, spouting wisdom and knowledge,” said Rattray, who runs CR Corporate Solutions.
“That was the origin of this idea, and I don’t consider myself to be old or wise, but I would like to offer a week of insight and learning, covering specific themes and what my clients have experienced. I wanted to do something a little different, so I would go out regardless of the weather and record the week’s theme.
“The rocking chair video was well received and we received a lot of good feedback, so we wanted to compile all the advice and information.”
Mr. Rattray qualified as a ‘Big Six’ Chartered Accountant in 1994 and has extensive experience in implementing effective growth strategies. A former venture capitalist and corporate financier, he has advised numerous ambitious growth companies in his role as finance director.
It’s been 30 years since I started my own career path and I’m happy to reach the milestone by passing on some valuable insights to help others.
“Thirty years after starting my own journey, I am delighted to be able to pass on some of what I have learned in business in this way,” he said. “Business is personal. It’s about people. I like to approach business and life in general based on love, trust, helping people and giving people the benefit of the doubt.
“I know that owning a business is not easy, so the purpose of this book is to help business owners navigate this journey. , you’ll also discover the personal growth and learning that comes with this journey.
“Running your own business can be a very difficult and very lonely place, but with this book I want to give people reassurance that they are not alone. It’s about education and I tried to take it from the purely financial side of things and touch on the challenges of running a business while living your life and raising a family.
“From building networks to managing finances to adhering to ethical standards, the journey of an entrepreneur is full of learning and growth. Entrepreneurship is more than just a business venture. It is a personal journey of discovery, growth, and fulfillment. is.”
“Lessons from the Rocking Chair,” published Friday, is available on Amazon in paperback, hardcover, and Kindle.
