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The logistics industry itself is very strong. We have seen this during the coronavirus pandemic, and various challenges have arisen during that time.
This is not a threat to the industry as a whole, but it is a threat to organizations that are not adopting technology at the required pace. It’s not clear yet, but over the next 10 years, we’re likely to see a significant difference between organizations that are adopting technology at a faster pace and creating significant competitive advantages, and those that are not. It will be.
This is not just for logistics companies like us. It could be a port, an airport, an airline, or a large stakeholder in the industry. Retailers and e-commerce brands may also be affected by this.
People often get distracted when big trends come into the market. Instead of focusing on where the noise is happening, you should focus on where the opportunities are. This is an important distinction because some people start with technology and then try to turn to applications. That’s not the best approach. You should ask, “What are the biggest opportunities and challenges?” And how would you improve it?
For example, we’ve done a lot of work around returns and reverse logistics. We do this to help businesses create more sustainable, profitable and better consumer experiences. If you think about these three things, this is really what every company in the world should and should be doing.
So the question is, can technology improve this? For example, we use AI and data analytics to find out how likely a customer is to return a product and are working on a project on predictability of returns. We want to start with the biggest opportunity.
