Modern identity
Liquid IV has gone from strength to strength and is now the number one powdered hydration brand in the US and expanding globally. However, its appearance hasn’t been updated since its launch in 2012 and since its acquisition by Unilever in 2020.
Now, the rebrand has introduced a contemporary visual identity and color palette with customer-focused, benefit-driven packaging and merchandising.
The reimagined branding puts customer experience at the forefront with new packaging and merchandising strategies that focus on the brand’s functional benefits and ever-growing selection of delicious flavors.
The new look and feel includes an updated version of Liquid IV’s iconic two-tone hexagon logo, with a modern color scheme and bolder typeface, highlighting the impressive brand values built over the past decade. It contains. The new packaging is also designed to enhance the brand’s presence in-store by imagining real fruit flavors and re-emphasizing the nutritional benefits and superior hydration solutions contained within. .
“The launch of this brand refresh marks a watershed in the evolution of Liquid IV and begins the next chapter of growth and innovation for our company,” said Mike Keach, CEO of Liquid IV. “The new look and feel reflects our passion for helping everyone live a healthier, more fulfilling life through innovative solutions that turn ordinary water into extraordinary hydration.”
The new look debuts with a brand campaign called “Tear.” pour. live. more’.
Fusion of tradition and modern design
British beer brewery Adnams celebrates its 150th anniversarythTo celebrate its 2022 birthday, the brewery was able to clearly define its vision for the future.
Adnams and Brighton-based design studio CookChick have teamed up with local artist Vanessa Sorbon to reimagine the coastal beer range to reflect the brand’s home of Suffolk.
Taking inspiration from the coastline and expansive horizons, the redesigned design celebrates the rich history of this pocket of England’s east coast.
Fergus Fitzgerald, production director at Adnams, said: “The main purpose of the redesign is two-fold. First, it allows us to return all our beers to one unified look. Beers like Mosaic and Dry Hop have been two of our flagship beers for some time now. In the early days it made sense to have different looks, but bringing them together again means our brewers are using the same great quality ingredients and the same techniques. It reflects the fact: the dedication that goes into brewing beer, whether the recipe is from 1872 or 2024.
“Secondly, the new branding really brings out the sense and connection to the place where our beers are made. The paintings tell a story and show the beauty of the landscapes that inspired our beers.”
Ghost Ship 0.5% Pale Ale is the UK’s best-selling low and no ale, launched in December 2023 with a new design. The rest of the rebranded product is now being rolled out along with his two new beers: Big Skies, a double dry hopped IPA, and Deep Seeds, a Belgian-style blonde.
Jess Turner, Head of Brand and Creative at Adnams, said: Stronger brand awareness was needed to allow customers to purchase different types of beer and explore other Her Adnams beers. This project was aimed at unifying our group and forging closer relationships. As such, they felt clearly part of the Adnams family. There’s a real sense of customer ownership in our beers, so it was important to recognize that and maintain their individuality. These are great beers with powerful stories and we’re really proud of them. ”
Premium Look
American brand Cloud Water unveiled its new look at Expo West in March. We partner with design experts to enhance our image and better reflect the premium experience inside every can.
The rebrand returns to Cloud Water’s goal of building a holistic approach to immunity, gut health, energy, and overall well-being.
This 360-degree philosophy shines through through the sleek new silver can and packaging, further emphasizing high-quality ingredients and thoughtfully crafted new formulations.
find an opportunity
For premium beer and cider company Kingfisher Drinks, the rebranding of its Peacock Cider brand is about making the most of an untapped opportunity in the UK market.
The rebranding was driven by a desire to modernize the brand’s look and feel, as well as align it more closely with the company’s broader premium portfolio. But that’s not all.
As the flavored cider trend sees consumers increasingly moving towards packaged products over draft, brands are stepping up their game and launching Peacock Bird’s new We wanted to inject additional character into the brand with interpretation (indeed, packaging and sales in the draft cider trade are now almost evenly distributed).
Additionally, food pairing remains very important in cider drinking occasions, with 73.6% of off-trade serves being paired with food and 46.9% of on-trade serves being paired with food. Masu.
tell your brand story
Buxton Brewery, a brewery in the UK’s Peak District National Park, knows its brand story resonates with consumers. Therefore, the rebrand emphasizes local images and ideas.
Rather than sitting in an office discussing ideas on paper, the brewery released its designers into the ‘nature’ of the Peak District, where they reflected both that exploratory mindset and the brand’s own adventurous spirit. , is back with new compass-inspired graphics. Approach to sake brewing. It comes with a new logo font that is “unmistakably Brixton Brewery” but with a fresh cut.
The images were drawn from local photographer Phil Sproson’s moody Peak District landscapes, giving the can a “dark and mysterious atmosphere”.
While the signature beer name “Ax Edge” remains the same, other beers have been renamed to follow suit.
“Our rebrand started with a core story, because like all great explorers, all great brands have a great story to tell,” Buxton Brewery Managing Director Director Dominic Metcalfe explained. “We want our customers to share our sense of adventure and outdoorsiness, love our unique location in the Peak District and have an equally adventurous approach to trying new beers. This inspired our new story.
suitable job
St Austell Brewery has unveiled a new design for its flagship IPA ‘Proper Job’.
The inspiration behind the rebrand was to blend tradition and heartfelt craft with relevance to today’s market, and it features a striking new typeface, with Proper Job’s iconic green now more prominent for maximum visibility.
A whole new world of brands will unfold. This includes new glasses and pump clips in pubs and new bottles and can packs in supermarkets. This rebranding is supported by a multichannel marketing campaign.
Laura McKay, Marketing and Communications Director at St Austell Brewery, said: Proper Job is a famous Cornish phrase meaning ‘a job well done’. Like its name, we’ve spent over a year perfecting the beer’s new look and testing it with beer lovers and fans of the brand. Our investment in the brand aims to honor Proper Job’s loyal drinkers with a design that doesn’t stray too far from its roots, while reaching new audiences with its fresh look and feel. . No changes have been made to the widely loved IPA recipe. ”
summer refreshment
For British non-alcoholic wine brand Iceberg, the rebrand is about breathing new life into the brand ahead of the crucial summer period. The company has rebranded its product range with the new “Iceberg Signature” line.
‘Iceberg Signature’ is introduced alongside the new premium ‘Iceberg Selection’ line, marking the beginning of a new chapter for the brand.
Dan Harwood, Account Manager at Eisberg Wines, said: “The refreshed label for our much-loved Original Series gives the brand a new perspective and is a great way to evolve with our non-alcoholic customers. “This will demonstrate our commitment to staying current with trends.”
Consisting of Sparkling Blanc, Sparkling Rosé, Sauvignon Blanc, Chardonnay, Rosé, Merlot and Cabernet Sauvignon, the soon to be renamed Signature Series offers a diverse range of wines to suit every palate at very affordable prices. And this rebrand underscores Iceberg’s inclusive vision of serving all customers in all social settings.
“While we have seen great interest in our premium Selection series for those looking for a finer wine for a special event or weekend treat, customers will continue to enjoy our Signature Series for their everyday needs. ’,” Harwood said.
Bold, confident elegance
Britvic’s mixer brand, The London Essence Co., has worked with BrandOpus to refresh its brand portfolio.
The new design features the classic brandmark surrounded by a confident white square, creating a label that “acts as a mark of exquisite taste and authority.”
The centerpiece of the redesign is a distinctive square frame, with bespoke botanical illustrations woven into the bottom and top. All products also feature the LE monogram, designed in a pattern that is a signature hallmark of quality.
The design reflects the core of London Essence’s brand promise, with every drink crafted from delicate layers and expertly blended ingredients.
London Essence represents itself as a ‘tastemaker’ by capturing the boldness and creativity of its namesake city within its packaging and recognizing the brand’s heritage in supplying luxury fragrance houses. That’s what I’m aiming for.
Dan Wegrzyn, Business Director at BrandOpus, said of the new design: “With this rebrand, we wanted to enable London Essence to act and act as a tastemaker in even more ways to tell stories and inspire desire. Together with the London Essence team, I We have enjoyed the challenge of standing out in the category and appealing to a new generation of discerning drinkers with a more connected, purposeful and confident brand expression.”
