Innovative collaboration transforms ordering channels and enhances customer engagement
New Hartford, NY, April 18, 2024–(BUSINESS WIRE)–ParTech, Inc. (PAR), a global restaurant technology company providing unified commerce solutions for corporate restaurants, today announced that Beef ‘O’ Brady’s, a renowned American restaurant franchise, announced that it has selected PAR MENU and PAR.punch® Recognized for innovative omnichannel ordering and loyalty platform. This marks a new chapter for Beef ‘O’ Brady’s as he returns to his PAR ecosystem and leverages the advanced capabilities of both solutions.
Beef ‘O’ Brady’s is known for its motto of “good food.” Good Sports.’ plans to increase its digital presence with PAR MENU, which offers a comprehensive omnichannel ordering solution. Beyond its mobile app and web interface for first-party ordering channels, PAR MENU seamlessly integrates with third-party delivery marketplaces such as UberEats, DoorDash, and Grubhub to optimize last-mile delivery management .
“MENU and Punchh complement each other and work better together to benefit Beef ‘O’ Brady’s operations, provide a seamless guest experience and drive revenue growth. This all-in-one solution allows brands to unify data and experiences “as opposed to the disparate experiences often seen today,” said Subneet Singh, CEO of PAR. “We are delighted to have the Beef ‘O’ Brady’s team returning to Punchh and are even more excited to support their first-party and third-party ordering channels with MENU. This is a significant milestone. , setting a new benchmark for omnichannel excellence and demonstrating our Better Together philosophy. ”
Central to Beef ‘O’ Brady’s return to PAR is MENU’s open API, which allows for integration with a variety of POS systems. This strategic move not only improves operational efficiency, but also streamlines the ordering process, allowing Beef ‘O’ Brady’s to prioritize what really matters: the guest. Additionally, his MENU was quickly implemented in all 140 Beef ‘O’ Brady stores, facilitating over 35,000 orders since launch, highlighting its scalability and reliability.
Beef ‘O’ Brady’s will further strengthen its customer engagement and loyalty efforts through PAR Punchh’s advanced capabilities. Beef ‘O’ Brady’s leverages Punchh’s sophisticated segmentation, gamification capabilities, AI tools, and comprehensive loyalty and engagement capabilities to drive both revenue-driving strategies and emotional loyalty initiatives. Ready to improve. Incorporating gamification elements such as loyalty challenges adds an interactive and rewarding dimension to the customer experience. Additionally, the platform provides easy-to-access data insights so Beef ‘O’ Brady’s can make informed decisions and further optimize its marketing and operational strategies.
Heather Boggs, Chief Marketing Officer at Beef ‘O’ Brady’s, emphasized the importance of an all-in-one solution to address operational challenges, saying, “The introduction of PAR MENU and Punchh has greatly streamlined our processes. , customer engagement has improved. The integrated solution allows us to focus more on delivering a great experience for our guests while managing our operations more efficiently.”
About Beef O Brady’s
Beef ‘O’ Brady’s is a family sports pub franchise that provides the perfect atmosphere for friends and family to watch the game and grab a bite to eat. With a focus on providing value without sacrificing quality, Beef ‘O’ Brady’s menu features delicious family favorites. Beef ‘O’ Brady’s is committed to community involvement through ongoing partnerships with local schools, youth sports leagues, and other community groups. Beef ‘O’ Brady’s currently operates 140 stores in 21 states. For more information on franchise opportunities, please visit http://www.beefobradysfranchise.com.
About PAR technology
For more than 40 years, PAR Technology Corporation (NYSE: PAR)’s cutting-edge products and services have helped bold and passionate restaurant brands build lasting relationships with their guests. We are the partner that restaurants turn to when they need to deliver great moments from open to close, during the busiest rush hours, and when the world forces us to adapt and overcome. More than 70,000 restaurants in more than 110 countries use PAR’s restaurant POS, digital ordering, loyalty and back-office software solutions, as well as industry-leading hardware and drive-thru products. For more information, visit partech.com or connect with us on LinkedIn. X (old Twitter)Facebook, Instagram.
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contact address
Christopher R. Burns
(315) 743-8376
chris_byrnes@partech.com
