Influencer Revanth Himatisinger, popularly known as The Food Farmer, received a letter this morning from an Air India pilot, signed by “Chandni and Rinkesh”, thanking him for promoting healthy eating habits among Indians.
Himatsinka has amassed an Instagram following of 2.6 million people where she exposes dark patterns in prepackaged food marketing, with the Wharton graduate encouraging her audience to ditch unhealthy packaged and junk foods for their own good.
Himatsinka first rose to prominence in April 2023 when he made a video about Bournvita’s high sugar content and the drink’s marketing as a dietary supplement for children. The video earned him a legal notice from the brand, but ultimately forced Bournvita to drastically reduce the sugar content in its products.
Recently, a food farmer shared a video exposing the high sodium content of IndiGo’s in-flight meals. He pointed out that the upma, poha and dal chawal served in IndiGo’s in-flight meals contain more sodium than Maggi. Himasingka said that while these foods may sound healthier than Maggi, this may not necessarily be the case.
Air India News
This morning, Kolkata resident Revanth Himatsinkar shared a picture of a note he received while travelling on an Air India flight. “An Air India pilot wrote me this heartwarming note on the flight I was on today,” he said while sharing the picture on X.
“Dear Food Farmer (Levant), first of all thank you for opening our eyes with your amazing content,” the note read. “With your efforts, Indians have started reading labels before buying.
“You are a revolution for us and for future generations who now realise that India is at peace.”
“It is an honour to meet you in person. May God bless you,” the letter from the Air India pilot concluded.
People also expressed their gratitude to Food Pharmer in the comments section of the post. “Well done Levant. You deserve this beautiful comment,” one person wrote. “Great job,” another wrote.
Air India also responded to the post: “We are touched by this heartfelt message and hope to fly with you all again soon!” the airline wrote to X.
