A top technology marketing agency now has access to Purpose Group Limited Partners, influential technology entrepreneurs and leaders in the sales and marketing industry.
ATLANTA, Ga., April 8, 2024 (Globe Newswire) — Alloy, the premier agency specializing in precision storytelling and experiences for imaginative technology brands, today announced that it has received significant investment from the U.S. announced. purpose group, a private fund focused on investing in and acquiring purpose-driven services businesses. Alloy, both based in Atlanta, is his second portfolio company for Purpose Group.
“The investment from Purpose Group is more than just growth capital,” said Raj Chowdhury, CEO of Alloy. “This new partnership comes as investors in the fund include notable names such as David Cummings, founder of Pardot and Atlanta Ventures, and Kyle Porter and Rob Forman, co-founders of Salesloft. will also expand our agency resource network.”
We were recently named one of the top 25 advertising and marketing agencies in Atlanta. Alloys set records in 2023 The company grew 103% year over year and acquired creative and technology agency Narwhal Digital. Purpose Group’s investment in Alloy will be directly focused on value creation and will support the agency’s strong go-to-market and corporate growth strategies.
“In addition to our long-standing trust and respect for Large & Alloy’s management team, the agency is a great fit for us due to its purpose-driven culture and unconventional agency model,” said Purpose Group Founder Jeff Hillimia. “This is an ideal portfolio company.”
Alloy was founded in 2012 as a PR firm and quickly became one of the first companies to integrate demand generation into its services. Most recently, Alloy added branded creative and digital experiences to its capabilities. As a result, the agency’s solutions now cover all marketing needs. This alignment across the business and user journey gives Alloy’s clients an edge in their respective markets.
“For more than a decade, Alloy has been at the forefront of marketing innovation,” said David Cummings, Purpose Group’s largest investor. “As the brand name suggests, the agency has fused the key elements of people, solutions and technology to form an impressive unit. It is this vision and tenacity that attracted us to his Alloy and its It made me want to partner with them in the future.”
“In a sense, this deal is a full circle,” Hilimia continued. “In 1998, Raj and I founded the web design company Spunlogic out of our college dorm room. After a successful exit, ten years later we founded the digital marketing agency Engauge, which later became We became the largest marketing agency and within five years we were acquired by Publicis Groupe and merged with Moxy. Fast forward another ten years and we are thrilled to have the opportunity to reunite with our first business partners. ”
To see how Alloy puts imagination, purpose, and precision into practice, check out some of our recent client work here.Want to work for one of the fastest growing agencies in the South East? Where to apply? Join Alloy’s crew today.
About alloys
Alloy is an agency that delivers precision storytelling and experiences for imaginative technology brands. Unlike traditional agencies, Alloy’s solutions cover the full range of marketing needs, from PR and communications to brand and digital, creating greater alignment across the business and user journey, giving clients an edge. Since 2012, Alloy has been named Best Place to Work, Technology Agency of the Year, Fastest Growing PR Agency 10 times, and has been recognized for UX and UI Design over 20 times. To see how Alloy stacks up against the rest, visit: alloycrew.com Follow @Alloy_Crew on LinkedIn, X, and Instagram.
About objective groups
Founded in 2022, Purpose Group is a purpose-driven holding company headquartered in Atlanta. Their mission is to prove that business (and profitably) can be a force for good in the world. Purpose Group’s management team and investors are serial entrepreneurs from leading companies in the technology, marketing, and services industries and are passionate about sharing their successes and business principles with their portfolio companies. For more information, please visit Purposegroup.us and LinkedIn.
CONTACT: Taylor Murphy Alloy 8553008209 taylor.murphy@alloycrew.com
