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SingleInterface, a SaaS startup that provides tools for offline businesses to leverage the web to grow revenue, helps Singaporean startups expand internationally, improve their products and connect with global brands. As we aim to improve gender equality, we have raised $30 million in our first external funding round. .
Although offline remains prominent for businesses in major markets including the United States, Asia, and Europe, businesses are beginning to adopt online marketing strategies to attract more customers and increase revenue. The main reason for this is the increasing number of Internet users around the world. According to the International Telecommunication Union, almost 67% of the world’s population, or 5.4 billion people, are connected online. This represents a growth of 4.7% since 2022. In contrast, the United Nations agency announced that the world’s offline population will steadily decline to 2.6 billion people in 2023.
Nevertheless, it is difficult to find a one-stop solution for going online. Some help a company build his website, while others only help to get listed in search engines. Similarly, some solutions are limited to specific sectors. SingleInterface addresses this issue by offering a suite of products to multi-location brands, including food and beverage, retail, and automotive businesses.
The startup works with over 400 multi-location brands across India, Southeast Asia, and the Middle East to help them manage the digital presence of their physical and retail stores. This allows businesses to drive customer engagement online, enhance discovery through search engines and map listings, manage feedback and web reviews, and even build websites with SEO management to provide information about each business location. We provide tools that can provide insight. The startup also uses AI to facilitate companies’ efforts to digitize thousands of stores at once.
Tarun Sobhani, co-founder and CEO of SingleInterface, told TechCrunch that the startup is helping companies increase their revenue by 15-20% with its product.
“Devising thousands of marketing strategies for thousands of stores is never easy, making implementing marketing strategies at the store level a very tedious task for brands. The whole part can come in and improve the marketing ROI of each store,” he said in an interview.
SingleInterface allows businesses to create detailed store-level websites for local stores, run localized offers and events within a specific location, and communicate with customers via WhatsApp, Facebook, and Google Business Messages. You can also communicate in both directions. The startup will also help brands with multiple locations understand why some stores are rated poorly while others are rated 4 or 5 stars. . Additionally, it helps you run online campaigns in different locations from a single source and optimize them based on local competitors, market trends, and individual business hours.
SingleInterface’s customers include brands such as KFC, Pizza Hut, Nissan, Apollo Tires, HDFC Bank, TVS Motors, as well as multiple group companies of India’s leading conglomerates such as Tata Group, Reliance Group, Aditya Birla Group and Bajaj Group. Already included. . It is expanding in Southeast Asia and Australia, and is aiming to enter Japan and South Korea soon, as well as expand in the Middle East.
The all-equity round was led by Singaporean growth investment firm Asia Partners, with participation from PayPal Ventures. Sobhani told TechCrunch that the startup plans to use the new funding to expand its geographic presence, continue to invest in its products, and further improve the consumer experience.
SingleInterface was bootstrapped before the new round. Sobhani and Harish Bahl, founder of consumer internet investor and venture incubator Smile Group, co-founded the startup in 2015. But Sobhani said the company only started offering the tool to customers in 2017.
SingleInterface currently has a team of around 235 people, most of whom are based in India, with a development center in New Delhi. Sobhani said the startup plans to increase its presence in the Asia-Pacific region by adding a number of employees.
“We are excited to partner with Tarun, Harish and the SingleInterface team to support their growth ambitions in India and globally. “We have demonstrated an excellent track record of promoting and successfully integrating offline and online customer journeys to drive brick-and-mortar growth, establishing us as a prominent player in the region.”Asia Oliver Lippel, co-founder of Partners, said in a prepared statement.
