107 new businesses have opened in the former Super K on East Colfax Avenue, and dozens more are expected to open.
AURORA, Colo. — La Plaza Colorado is now open, bringing culture and entrepreneurship to Aurora.
Located on East Colfax Avenue, this shopping center is home to 107 businesses, mostly Hispanic-owned. Vendors sell clothing, shoes, trading cards, jewelry, candy, accessories and more. La Plaza Colorado also offers tax services and has a hair and nail studio.
“Our most economical option is $400 for an 8-by-10 space, which allows us to set up these businesses at a very low cost,” said Isabel McMurray, manager of La Plaza Colorado. he said.
“For me, it’s new,” said Graciela Soles, owner of El Patrol Western Wear.
Graciela Soles used to run an ice cream shop, but this business is different.
“It’s going well for us,” Soles said.
“It’s very cool, very pretty,” said Abel Gomez, a barber at Tony’s Barbershop and Salon.
Gomez said the new Hispanic market is booming this week.
“Thank God we have a lot of people, a lot of customers, a lot of people coming here,” Gomez said.
“At the end of the day, this is their market, not ours,” McMurray said.
McMurray said customers can find a variety of things when they come to La Plaza.
“The entrepreneurial spirit here is immense,” McMullin said. “Aurora is an economic powerhouse, and I feel like La Plaza is proof of that.”
Doors to new jobs are also open.
“The number of job applications we receive from new immigrants is incredible,” McMullin said.
La Plaza Colorado has been open for a long time, ever since owner Doug McMurlane purchased the old Super K in 2017.
“The shipping containers you see now, there will be 24 food hall kitchens on the ground floor,” Doug McMurray said.
Doug McMurray serves as the “dad” to shopping center manager Isabel McMurray. She said she loves working with her father.
“La Plaza Colorado is about family,” Doug McMurray said. “One of the reasons we love and work so hard is because the Hispanic culture loves their families. They love their music, they love their food, and they love what’s better for the next generation. I just want that.”
New entrepreneurs are building each other up while nurturing the next generation.
“This is a place where everyone can be, just like my colleagues. It’s more beautiful to work.” [together] with our Hispanic community,” Soles said.
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