Our Consumer Pulse report on social reveals insights from trending cosmetics-related searches across the web. Current hot topics include “Makeup with Mario Moisture Glow Plumping Lip Serum”, “Gucci Westman Look” with Suede Matte Lips, “Easter Makeup”, “Brooke Monk No Makeup”, Featuring Vegan/Halal Solutions “IBA Cosmetics” and “Kojic Acid”. Face Wash” and Dermabrand, pink concealer and eyebrow concealer.
Related: Trending: Hard Candy x Girl Scout Makeup, Garnier Micellar Water, Glycolic Acid Spray, and More
Makeup by Mario Moisture Glow Plumping Lip Serum
According to Google Trends, searches for “Makeup by Mario MoistureGlow Plumping Lip Serum” have increased by 1,550% this week. This may be related to his recent Business Insider report, “His 8 Best Lip Plumpers That Gave You Plump, Juicy Lips,” but the brand has already earned him TikTok fame. doing.
The product is described as a glossy balm that moisturizes and gives a melting, dewy glow. The serum, made in the form of a “propeller stick,” is designed to be a highly emollient formula, and its plumping effect appears to rely on humectants such as shea butter, avocado, and argan. It doesn’t seem to contain hyaluronic acid or other major “needles”. In the ceremony.
Ingredients: Makeup by Mario Moisture Glow Plumping Lip Serum: Diisostearyl malate, polybutene, polyglyceryl-2 triisostearate, bis-diglyceryl-2 polyacyl adipate, tricaprylic/capric acid glyceride, microcrystalline wax, menthoxypropanediol, polyethylene, synthetic fluorophlogopite, stearalco nium hectorite, paraffin, propylene carbonate, caprylyl glycol, phenoxyethanol, vanillyl butyl ether, Butyrospermum parkii (shea butter, Argania spinosa kernel oil, Persea Gratissima (avocado) ethylene propylene copolymer, actinidia polygama (Kiwi) Seed Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Hexylene Tin Oxide, Flavor. May contain/may contain (+/-): Titanium dioxide (CI 77891); Red 28 Lake (45410); Iron oxide 77491, CI 77492, 77499; Yellow 5 19140, 7 15850, Blue 1 42090.
Gucci Westman and Suede Matte Lip
Also according to Google Trends, searches for “Gucci Westman look” have increased by 300% in the past week. This famous makeup artist recently featured on the Today Show, where he demonstrated how he does makeup for Taylor Swift, Jennifer Aniston, Anne Hathaway, and more.
Westman has its own clean makeup line, currently featuring its Lip Suede Matte Lipstick. This product is designed to provide cushioning-like comfort with an “effortless glide.” The formula is described as ultra-highly saturated with a hydro-matte finish and contains a blend of peptides, vitamins, and proprietary Hydrosuede technology that provides volume and hydration, plus kaolin that provides pigment without drying or feathering. It features clay.
material: Isoamyl laurate, isodecyl neopentanoate, octyldodecanol, dicalcium phosphate, silica, synthetic wax, C10-18 triglyceride, Sun Flower (Sunflower) seed wax, kaolin, Limnantes Alba (meadowfoam) seed oil, Euphorbia serifera (candelilla wax), synthetic beeswax, ethylhexyl, silica palmitate, triglyceride/capric acid, polyhydroxystearic acid, tetrahexyldecyl ascorbate, tocopherol acetate, disteardimonium hectorite, ethylvanillin, tribehenin, isostearic acid, lecithin , butyl pentaerythrityl tetra-di-T-hydroxyhydrocinnamate, polyglyceryl-3 polyricinoleate, Free time (Castor) seed oil, sorbitan isostearate, hydrolyzed sodium hyaluronate, sodium hyaluronate, lactic acid, hydrogenated castor oil, palmitoyl tripeptide-1.
Brooke Monk with Easter makeup and no makeup
According to Google Trends, “Easter makeup/look/bunny makeup” (up about 750%) and “Brooke Monk no makeup” (+80%) are also up in searches. These searchers are less focused on products, but the first search is likely related to his Easter holiday three days ago, and the second search is again about the celebrity’s no-makeup look, And social media is an expression of consumers’ obsession with the influence of influencers. Brooke Monk is a young YouTuber and TikTok star known for her lip-syncing, dancing, and comedy. She apparently gained 16 million followers within two years.
See also: Trends – Figure 1 Makeup Wipes, Pancake Makeup, Snail Mucin Cream, etc.
IBA cosmetics and vegan/halal products
According to Google Trends, searches for “IBA Cosmetics” have increased slightly (+50%) over the past week. Reportedly, it is India’s first PETA certified, vegan, cruelty-free and halal brand. The interest in the brand may or may not be related to the recent festival of Holi, which happened to be held on March 25 this year.
Although IBA Cosmetics offers products in a variety of beauty categories, they heavily promote fragrances. A recent highlight is a botanical keratin hair serum that delivers “next generation high shine.” It also has a UV filter.
Ingredients: Plant Keratin Hair Serum: Cyclopentasiloxane, cyclopentasiloxane (and) dimethiconol, Armenian Kasakura (apricot) kernel oil (and) lens esculenta (Lentil) Seed Extract (and) Hydrolyzed Cicer Seed Extract (and) Pigweed/Quinoa Seed extract, octyl methoxycinnamate, fragrance, Argania spinosa Kernel (Argan) oil.
Explosive: Kojic Acid Facial Cleanser and Derma Brand
Exploding Topics reports that kojic acid facial cleanser made the list again this week. Kojic acid is used for skin whitening and lightening and is well known for treating hyperpigmentation. Officials say this type of product is growing thanks to direct-to-consumer brand Derma. Searches for the brand’s kojic acid facial cleanser have increased by 6,700% in the past two years.
Spate TikTok Tracker: Pink concealer and eyebrow concealer
Finally, according to Spate’s TikTok hashtag tracker, tags for pink concealer (#pinkconcealertrend) and eyebrow concealer (#browconcealer) are up 22,781.6% and 11,892.7%, respectively, from the previous week. A quick search revealed that pink concealers are used to prevent/hide dark circles under the eyes. As you might have guessed, eyebrow concealer is used to lift, shape, and create defined eyebrows.
