Ansira names Desiree Toto as chief product and technology officer

Toto joins the executive team with a deep background in marketing, customer management, and product development

ST. LOUIS, April 2, 2024 /PRNewswire/ — Ancilla Partners Co., Ltd. (“ancilla), an independent global marketing services and solutions company with proprietary channels, websites and advertising technology, today announced: Desiree Toto has joined the executive team in the role of Chief Product and Technology Officer. She reports to Mr. Ancilla CEO Paul Tibbitt He is responsible for the organization’s product, engineering, and enterprise information technology.

“Desiree will help drive a strong product-based culture. ancilla and strengthen the platform for ecosystem marketing. ”

“Desiree’s impressive track record speaks volumes about her leadership and expertise,” said Tibbitt. “Her ability to foster a culture of innovation, drive successful change, and drive operational efficiency is unparalleled. I am confident that her contributions will help drive strong product-based cultures at our companies. I’m confident.” ancilla and strengthen the platform for ecosystem marketing. ”

Toto most recently served as Senior Vice President of Products and Operations at CJ, where he led a global team of product and support operations managers focused on delivering and implementing innovative products and solutions. She was also responsible for technical operations, including streamlining and transforming systems to improve efficiency and increase productivity. During her tenure at CJ, she was instrumental in leading the transition to a product-driven culture, which formed the foundation for the successful modernization of CJ’s end-to-end platform. Before she oversaw product and operations at CJ, she also served as head of client development. She holds bachelor’s degrees in both marketing and studio art. clark university.

“I want to contribute my unique perspective and experience to innovate, evolve and refine.” Mr. Ancilla “I’m excited to lead our talented product team and drive further success for both companies,” Toto said. ancilla and our customers. ”

ancilla is supported by Truelink Capitala middle market private equity firm based in . Los Angeles.

about ancilla
ancillais a global, independent marketing technology and services company with a proprietary channel, website, and advertising technology platform that helps businesses operating in a decentralized ecosystem connect with their customers, from enterprise to hyper-digital. and seamlessly integrate physical experiences to foster unwavering brand loyalty. -Local level. Mr. Ancilla Our innovative blend of human expertise and cutting-edge technology solutions solves the challenges facing today’s global marketers and drives business demand. For more information, ancilla Visit Ansira.com or LinkedIn.

About TrueLink Capital
Truelink Capital is a middle market private equity firm based in: Los Angeles. Truelink combines deep industry experience in technology-enabled services and industrials with a commitment to building partnerships that drive long-term value creation through operations-focused strategies. Truelink partners with executives, distributors, and founders to accelerate growth through operational improvements, strategic initiatives, and execution of innovative add-on acquisitions.

Media contact: megan duran[email protected]
972.663.1380

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