Ox is a frontline operations platform for retail and supply chain execution powered by software automation, artificial intelligence and wearable technology. (Michael Woods)
Charles Thomas She founded Ox in January 2019 and has since secured over $16M in venture funding for enterprise software companies. She was named one of Forbes magazine’s 30 Under 30 in the Manufacturing and Industry category in 2020.
Thomas graduated from Georgia Tech in 2018 with a degree in Industrial and Systems Engineering with a concentration in Operations Research.
As a young founder, what challenges did you face and how did you overcome them?
As a young founder, it was difficult to gain the trust of investors, customers, and partners. To overcome this, I had to build a strong track record, demonstrate expertise, and consistently deliver results. One of the most important factors is hiring a world-class team. I am incredibly grateful to be surrounded by a group of smart, talented, and hard-working people.
Ox has raised over $16 million in venture capital. What advice would you give to entrepreneurs looking for venture capital?
Connect with investors through events and on LinkedIn. Articulate your vision and unique impact on the world. Show evidence of market demand through revenue and growth. Partner with the right investors who will support you every step of the way.
What do you wish more people understood about artificial intelligence?
As AI becomes increasingly integrated into everyday work, its safety is crucial: Ensuring ethical use, transparency, and robust safeguards can help prevent misuse and build trust.
What was it like starting a successful startup at such a young age?
It’s been an exhilarating and humbling experience. The journey has had ups and downs and required perseverance and a willingness to continuously learn. Achieving this level of success has reminded us the importance of having a clear vision, surrounding ourselves with a talented and committed team, and maintaining a relentless focus on solving real problems. It’s incredibly rewarding to see our hard work and innovations have a tangible impact on the lives of our frontline operators.
What insights would you offer business leaders who want to better understand and work with Gen Z?
Leverage technology: Leverage best-in-class capabilities. Prioritize transparency: Be open and honest. Focus on purpose: Highlight your mission.
What advice would you give to your younger self?
Embrace uncertainty and accept that you don’t know all the answers. The entrepreneurial journey is unpredictable, and staying adaptable is essential. Launching a startup requires you to navigate uncharted territory, and it’s okay to shift and evolve your strategy as new insights and opportunities emerge.
