Dubai Festival City Mall is home to some of the most exclusive stores, including both international and local brands. As these luxury stores compete with each other to attract customers, their marketing seems to be becoming more and more innovative. This is evident from a video that has gone viral online, where a model shared a snippet from her live show. In the now-viral video, model Angelina is seen posing next to a mannequin, wowing passers-by.
Live mannequins amaze passersby at Dubai Festival City mall
Angelina is a model who recently posted a video of her latest live performance at a store in Dubai. In the video, Angelina can be seen standing on a podium next to two other mannequins and striking various poses, which has invited mixed reactions from shoppers and other netizens. This marketing activity took place at the Manto Bride store. As you know, the store is located at Dubai Festival City Mall. In fact, the model herself first featured it on her Instagram reels.
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This store’s marketing strategy divides people.
The model regularly changes poses while wearing the brand’s dresses and stiletto heels. Her video of her attracting the attention of buyers has sparked mixed reactions among internet users. While some have praised the brand’s marketing techniques, others have called it slavery, going so far as to say that it is indeed human behavior and shows the power of money.
This marketing strategy is indeed very innovative and it is safe to say that it has got people talking. And as the debate continues, there is no denying that this strategy has certainly made an impact on people’s minds. What do you think about this after watching this video? Please share your thoughts about this marketing technique in the comments section.
Cover image courtesy: Instagram/_angelina.a__
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