Mumbai: Shaking away the stereotype that women investors are passive, many of them are taking their investment decisions independently. Interestingly, this trend is more pronounced among younger women. According to a recent nationwide survey by Axis Mutual Fund, women, on an average, invest more money in mutual funds than men. The fund house analysed data from over 10 million of its existing clients and released the study titled “Women’s Investment Behaviour Report 2024”.
The survey found that about 72 percent of female investors now make investment decisions independently. “This trend is even more pronounced among younger generations, with 75 percent of women ages 25-34 and 70 percent of women ages 35-44 taking control of their financial future by making their own investment choices,” the survey said.
Women also demonstrate a strategic approach, as evidenced by the higher amount invested per female investor (25%) and the average principal invested by female investors (37%) compared to men. “This implies a long-term vision, with women demonstrating 22% higher persistence than men in mutual fund investments over a five-year period,” the report said.
The investment preferences of women living in India’s top 30 cities have also changed over the last few years.
Investors are embracing new investment avenues like mutual funds, stocks and even start-ups.Women in B30 cities (outside the top 30) tend to prefer traditional investments like fixed deposits and gold besides mutual funds, whereas women in the top 30 cities are embracing new investment avenues like mutual funds, stocks and even start-ups.
The data also revealed that in just five years, the proportion of female investors at fund companies using fintech channels has jumped from 14% to 55%.
