Accelerating carbon removal technology at Frontier
The agreement with Frontier helps accelerate carbon removal technologies that store carbon in perpetuity (1,000+ years), have no competition for cropland, and have a path to becoming affordable at scale (<$100/ton), even if that isn’t the case today.
These are key requirements to ensure long-term viability, and we expect carbon removal credits from our partnership with Frontier to contribute to permanent removal as early as 2027.
Hannah Bebbington, strategy lead at Frontier: “Lack of customer demand has been a major obstacle preventing progress on carbon removal. Purchases like this by the Mercedes-AMG Petronas F1 Team send a clear signal to entrepreneurs and investors that the market is ready to expand. All companies that are serious about the climate challenge need to do this.”
Supporting the introduction of regenerative agriculture with Blaston Farm
Domestically, it has invested in a project at Braston Farm in Leicestershire which aims to encourage the wider adoption of regenerative farming practices across the UK.
We purchase nature-based carbon removal credits from Respira International to offset residual carbon emissions in our current footprint, where we not only capture carbon but also improve soil health, increase crop productivity, foster biodiversity and provide new revenue opportunities for farmers.
Investments in Blaston Farms comply with strict registration standards, ensuring greenhouse gas savings are accurately calculated. This pioneering project is a new carbon accounting methodology, which, together with independent verification, helps to maintain the highest levels of credibility and trust.
Soil is the world’s largest terrestrial carbon sink, highlighting the important role of soil management in mitigating climate change. A shift towards regenerative agriculture has the potential to sequester CO2 from the atmosphere and, if widely adopted, could mitigate an estimated 5-10% of global emissions.
The Blaston Farm project will demonstrate that conventional production systems are associated with losses of soil organic carbon, while regenerative systems have documented gains.
David Wright, CEO of Ecometric, said: “Our highly accurate soil organic carbon monitoring system blends direct soil measurements with AI-driven image analysis, which provides greater accuracy and scalability than traditional systems. UK businesses can now take an active role in mitigating climate change through regenerative soil management, as evidenced by changes in carbon stocks. On behalf of Respira, Indiglo and Blaston Farm farmer and estate manager Hilton Murray Phillipson, we are delighted to be working with Mercedes-AMG Petronas F1 Team to offset ongoing emissions by funding national sequestration, and in return, reward farms with performance-based financial rewards to incentivise positive change.”
The investment announced today is part of the company’s broader sustainability strategy and commitment to achieving net zero.
You can find out more about our team’s sustainability efforts here.
