A series exploring the passion, process and challenges that drive creativity and innovation among creators
new york and Los Angeles, June 26, 2024 April 18, 2020 /PRNewswire/ — Prophet, a Stagwell Marketing Cloud (NASDAQ: STGW) company, the first integrated suite of AI-driven tools built for communicators across earned media, influencer engagement and brand monitoring services, has partnered with Emmy Award-nominated digital media brand What’s Trending to produce creator-centric content, including a “Creator Spotlight” series. The new partnership kicks off with content at VidCon 2024 that will facilitate one-on-one conversations with top creators and provide brands with innovative influencer marketing strategies.
This partnership comes at a pivotal time with influencer marketing emerging as a top priority for brands, with 92% of brands increasing their influencer marketing budget in 2024. Now more than ever, brands need to strategically partner with creators to drive awareness and results. In Creator Spotlight, we take a look behind the scenes at some of the most visionary creators, including: Adam RoseGigi Gorgeous and Goloria George as they reveal their creative process and the secrets that resonate with millions of followers.
“What’s Trending partners have deep insight into what motivates and inspires content creators to share their stories with audiences and brands,” said What’s Trending’s CEO, David S. Jason Brandt“Spotlighting their creative process and perspective will provide valuable insights for brands looking to truly connect with their audiences through the influencer marketing revolution,” said , Chief Marketing Officer at PRophet.
The series will also cover topics important to marketers, including strategies to drive true audience engagement, balancing creativity and business goals, enhancing brand storytelling through partnerships, and predicting the creator landscape of the future. Episodes will provide valuable insight into the minds of today’s dynamic creators while also offering valuable lessons for brands looking to break through the noise.
Episode is the founder of What’s Trending and a well-known digital culture expert. Shira LazarRecognized as one of the most influential women in tech by Fast Company magazine, Lazar has been at the forefront of internet trends for over 20 years, studying the intersection of online passion, audience connection, and brand partnerships.
“What’s Trending was one of the first consumer news outlets to feature the creator community over a decade ago, and we’re excited to return to our roots with ‘Creator Spotlight,'” said Lazar. “The creator economy has changed the way content is produced and consumed. This series will shine the spotlight on established and emerging creators, digging into their creative talent and inspiration and offering brands a roadmap for building deeper connections through authentic creator partnerships.”
Creator Spotlight episodes are released monthly. July 23, 2024 It has been featured on What’s Trending’s TikTok, Instagram, X, YouTube and website, and can also be found on Prophet’s website, LinkedIn and YouTube channel.
About PRophet
PRophet is the essential AI-driven CommsTech suite that empowers modern communicators and marketers to work smarter, discover and engage new audiences, and drive more effective PR and marketing communications campaigns. This comprehensive suite combines three powerful solutions: PRophet Earn combines AI, natural language processing, and machine learning to generate, analyze, and test “media-ready” content and predict earned media interest and sentiment; PRophet Influence combines generative AI, data analytics, and monitoring technology to create personalized influencer marketing programs; while PRophet Monitor provides customized media monitoring across a wide range of channels, alerting teams to emerging trends, brand mentions, and opportunities for real-time response. PRophet was founded by PR and marketing industry thought leader and entrepreneur, Aaron KwickenIt is part of Stagwell Marketing Cloud, a suite of SaaS solutions powering research, communications and media activation for in-house marketers. For more information, visit prprophet.ai.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enabled platform built for the modern marketer. Born from Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by providing intuitive tools with unique, actionable data. Leveraging generative and predictive artificial intelligence, shared augmented reality and other technologies, SMC’s portfolio of solutions powers strategic consumer research, communications and media activation for brands worldwide. Learn more about the cloud at www.stagwellmarketingcloud.com.
About Trends
Founded in 2011, What’s Trending is an Emmy-nominated media company that produces live and original programming that is distributed to over 5 million viewers across platforms including mobile, social, OTT networks, and OOH distribution through GSTV, Screenvision, ReachTV and Trooh, reaching over 800 million unique viewers. The company’s daily content covers the latest news related to pop culture, entertainment and digital lifestyle, and works with global brands and innovative companies.
contact:
Stephanie Hernandez
v-stephanie.hernandez@prprophet.ai
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