Zach Hoffman, CEO of Exults, joins Keith Costello on Locality’s Making Bank Podcast to discuss his entrepreneurial journey. Zach dove into the digital world at age 15, registering a domain name in the mid-90s when it cost $200 a year to register one. Inspired by his family’s entrepreneurial legacy, he quickly became adept at taking advantage of online opportunities, even marketing his own website while in college. Zach is a self-taught internet marketing and SEO expert who has built Exults into a leading digital marketing agency. He shares his insights on staying ahead of technological advancements, the evolving role of AI in business, and the importance of persistence.
Highlights:
- Family LegacyZach’s entrepreneurial spirit was inspired by his family’s history of entrepreneurship.
- Early ventures: Learn how Zach began his journey, from registering a domain name as a teenager to marketing his own website.
- Self-taught Marketing: Find out how Zach taught himself Internet Marketing, Google Ads, and SEO.
- AdaptabilityUnderstand the importance of evolving with market demands and technological advancements.
- AI Integration: Insights into the role of AI in the future of digital marketing.
- Practical advice: Valuable tips on persistence, networking, and business growth for aspiring entrepreneurs.
- Participating in charitable activities: Learn about Zach’s donations to various charities.
Connect with Zach Hoffman:
🎧 For other ways to listen, visit localitybank.com/podcast.
