Learn about top defensive stocks to shore up your investment portfolio against market volatility
In today’s uncertain markets, it’s essential to secure investment returns to protect your assets against future downturns. Amid geopolitical unrest and economic uncertainty, three companies stand out as islands of stability: These industry giants offer defensive stocks that make attractive buys for investors looking to bolster their holdings.
First, it indicates a significant expansion in margins and profits. As a basic requirement, a diverse range of medical devices and pharmaceuticals provides stability and a strong foundation for future growth.
Second, a strategy focused on digital transformation and global development has led to robust profits. Food consumption will always be important, so the company is likely to leverage digital channels to expand its global footprint despite macroeconomic challenges. A strong loyalty program and record mobile app orders support long-term sales growth and consumer engagement.
Finally, the third is a focus on modernization, with sectors outperforming and digital sales growing.By maintaining a broad brand portfolio, the company is mitigating the risks associated with over-reliance on specific brands or consumption topics.
Johnson & Johnson (JNJ)
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Johnson & Johnson (New York Stock Exchange:J.N.J.) reported quarterly net income of $5.35 billion, or $2.20 per diluted share. Adjusted diluted earnings per share increased 12.4% to $2.71, and adjusted net income increased 3.8% to $6.6 billion. Similarly, adjusted diluted earnings per share from operations increased 12.4%.
Additionally, Johnson & Johnson has demonstrated effective cost management and profitability, which is reflected in the significant increase in earnings both in absolute terms and per share. Increasing adjusted EPS and margin expansion demonstrate the company’s fundamental ability to derive greater benefits from its activities.
Additionally, Johnson & Johnson aims to strengthen the competitive position of its product portfolio through strategic acquisitions such as Shockwave Medical and Ambrex.
Additionally, Innovative Medical division sales were $13.6 billion, growing 2.5% worldwide, while Med Technologies division sales were $7.8 billion, up 6.3%.
Johnson & Johnson has a diverse portfolio of pharmaceuticals and medical devices, which allows it to capture opportunities in many healthcare segments. These results demonstrate a balanced portfolio approach and efficient management of multiple business units.
McDonald’s (MCD)

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McDonald’s (New York Stock Exchange:MCCDAs part of its planned expansion, the company aims to reach 50,000 stores worldwide by the end of 2027. The company opened its 6,000th store in China, reflecting its focus on rapid international growth even in the face of obstacles such as the Middle East conflict.
This therefore impacts the international development licensing market sector.
McDonald’s uses technology and digital media to improve customer experience and increase revenue. Increased loyalty sales and record orders on mobile app indicate that their digital penetration and engagement strategy is effective. Hence, the increase in spending frequency of loyal consumers can be attributed to the personalization of experience through their loyalty program.
Additionally, McDonald’s creative marketing initiatives such as the WcDonald’s campaign and menu upgrades such as the Best Burger have been well received by customers. These efforts have boosted category sales and interest in the brand.
With over 6 billion social media impressions and nearly 100,000 mentions, McDonald’s marketing campaigns are effective due to strong customer interaction.
Overall, major markets such as the US, Australia, Canada, Germany, Japan and the UK are seeing steady growth, even as industry traffic remains flat to declining.
Restaurant Brands (QSR)

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Popeyes, Tim Hortons, Burger King and Firehouse Subs segments perform well Restaurant Brands (New York Stock Exchange:Quick Service) in the first quarter of 2024. Each sector demonstrates the strong and compelling success of Restaurant Brands’ diverse brand portfolio. By delivering growth across multiple market segments, Restaurant Brands mitigates the drawbacks of over-reliance on one brand or market theme.
Additionally, the business’s organic adjusted operating profit increased 7.7%. The increase in organic adjusted operating profit indicates that Restaurant Brands is growing revenue while efficiently managing expenses and operating costs.
Additionally, the company’s digital sales increased across all categories, with Tim Hortons being the most notable. The increase in digital sales is evidence that restaurant brands are effectively leveraging technology to improve customer interactions and drive revenue.
The rise in digital penetration indicates effective digital marketing tactics, optimized ordering procedures, and strong consumer interaction via digital platforms.
Lastly, a $300 million investment is being made to renovate Burger King locations, signaling the restaurant brand’s focus on updating its restaurant locations and improving the customer experience.
At the time of writing, Yannis Zulumpanos holds a long position in JNJ. Opinions expressed in this article are those of the author and follow InvestorPlace.com’s publication guidelines.
