The ad for Samsung’s Galaxy Tab 9 series was created by BBH USA and features a scene reminiscent of an Apple crash spot, with broken objects scattered around and a hydraulic press splattered with paint.
Apple’s recent ad for the iPad Pro 2024 caused controversy by depicting musical instruments and creative tools being crushed by a hydraulic press, ending with a show off of the sleek gadget. Samsung wasted no time in retaliating with a jab of his own, through an ad placed on the X called “UnCrush.”
The ad depicts a woman picking up a damaged guitar in the aftermath of destruction and playing it while using a Galaxy Tab S9 series device. The ad, created by BBH USA, includes: appleThe setup featured a hydraulic press with broken objects scattered and paint splattered. This woman’s act of creativity is highlighted by the on-screen line, “Creativity cannot be crushed,” which serves to clearly dig into Apple’s message.
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Directed by Zen Pace, the spot will be distributed across social media platforms. Apple intended the “Crush” ad to symbolize the creative potential of his iPad Pro 2024, but many saw it as a dark metaphor for Big Tech overshadowing human creativity in the AI era. interpreted as.
One user wrote: Did you find that? ” Another user said, “Samsung’s inspiration is Apple’s creativity.” A third user commented: “People are going to hate this, and that proves everything. We worked hard on this.”
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Originally uploaded to: May 18, 2024, 11:19 IST
