Johnson said women face unique circumstances. In some cases, banks may not approve your loan, but WESK will.
“When you have a really great business concept, you can take risks. Your credibility may not be where it needs to be. Because women don’t have the ability to build it like men do. , there are times like that, but we can take more risks,” she said. “They are being faced with a no from banks and other financial institutions. They will primarily receive a yes from WESK.”
Johnson said the five regional ambassadors, who are business owners themselves and have a passion for entrepreneurship, serve as a point of contact within the local community and provide support at every step of the business owner journey. It’s about supporting women.
“Why not take advantage of the women who are already in the program with us? They know the resources we can provide and will support you in sharing the news. We thought creatively about how we could amplify the impact of , and that’s where our ambassador program was born,” she said.
Regional Ambassadors also facilitate networking, mentorship and promotional opportunities through local WESK Connect events, trade shows and ongoing efforts to showcase women-owned businesses in the community.
The program is funded with $450,000 through Prairies Economic Development Canada.
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alice.mcfarlane@pattisonmedia.com
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