Two Asian entrepreneurs will receive a total of $30,000 and executive mentorship to promote sustainable business practices.
New York, NY / ACCESSWIRE / May 16, 2024 / Gold HouseAsia-Pacific’s leading cultural ecosystem, and Garnier USAthe world’s leading hair color, hair care and skin care beauty brand, is pleased to announce the winners of its first-ever Gold Green Grant. New Norm’s Lauren Choi and runner-up Nadia Okamoto in August. This grant will provide a total of $30,000 in funding, mentorship from Garnier management, and valuable expansion opportunities from Gold House to empower entrepreneurs in Asia Pacific who are dedicated to sustainability. The Gold Green Grant is part of a broader partnership between Gold House and Garnier USA to advance positive representation and economic empowerment of the Asia-Pacific diaspora, including Includes a joint print and digital campaign during American Heritage Month.
More than two-thirds of business leaders believe it is a moral and business imperative to incorporate sustainability into their business. In fact, after achieving your financial goals,[s]“Sustainability will be the most important business objective for companies over the next five years.” However, startups face challenges in their sustainability efforts, including financial hurdles and technological know-how. They face much higher barriers than businesses. The Green Grant addresses this gap and provides entrepreneurs in Asia Pacific with investment, resources and support to strengthen sustainable business practices.
“We are thrilled to partner with Gold House to announce the Gold Green Grant recipients who will be able to leverage our resources as brands supporting the AANHPI community,” said Amy Wang, president of Garnier, Maybelline and Essie US. I’m very happy,” he said. As L’Oréal USA becomes the most inclusive beauty leader, we know we can impact our diverse communities and are excited to continue expanding in the coming years. ”
Mr. Choi will receive $20,000 in coaching fees from Mr. Wang. An invitation to the Gold Gala, an exclusive and definitive Asia-Pacific gathering. Promotion across both Garnier and Gold House platforms. Choi is the founder of The New Norm, an apparel and materials company that pioneers sustainable fashion with innovative recycling techniques that turn hard-to-recycle materials such as solo cups, ocean plastic, and old fishing nets into premium yarns and fabrics. I am a person. The New Norm is committed to a greener future, offering a vertically integrated approach from yarn to his 3D knit apparel.
“We are very grateful for this opportunity. The Garnier Gold Green Grant will significantly accelerate our development schedule. Creating new technologies and scaling processes comes with challenges and obstacles. We will use this grant to conduct our next major commercialization trials, which will improve recycling, yarn production, and 3D knitting in the coming months,” Choi said. I did.
Runner-up Mr. Okamoto will receive $10,000, promotion on both Garnier and Gold House platforms, and access to an invitation-only Gold House x Billboard Founders Party. Okamoto is the co-founder of August, a lifestyle period brand that creates biodegradable, plastic-free pads and tampons for everyone who menstruates. August is certified as One Percent For the Planet Member, an international organization of companies that contribute his 1% of annual revenue to environmental causes and offset total plastic emissions through recovery and recycling efforts. .
“We are extremely grateful for this recognition and look forward to getting back to work to advance our sustainability goals. It helps us continue to prioritize sustainability in everything we do, from product development to content education,” Okamoto said.
The two winners were selected through an open call and narrowed down to 10 finalists by a selection committee made up of leaders from Garnier and Gold House. The public was then asked to vote for the finalist whose story resonated most with them, and this vote contributed to the final selection of the winners. Her other eight finalists are:
- David Hwang, Founder of Huppy
- Dennis Woodard, Founder and CEO of Partake Foods
- Kai Lim, Founder of Reprise Health
- Kimberlie Le, Prime Roots Co-Founder and CEO
- Michelle Hanabusa, UPRISERS Founder and Creative Director
- Pauline Ang and Olivia Chen, co-founders of Twrl Milk Tea
- Phoebe Yu, Founder and CEO of ettitude
- Raina Kumra, Founder of Spicewell
“Given our joint commitment to driving socio-economic change and sustainability initiatives, we are thrilled to be working with Garnier USA as our first national beauty partner. We are increasing the expression of beauty and investing in the economic empowerment of people in the Asia Pacific diaspora and beyond,” said Rose Yang, Vice President of Marketing at Gold House.
The Gold Green Grant is part of a broader partnership between Garnier and Gold House to invest in and support the socio-economic progress of the Asia-Pacific diaspora. To ensure positive representation of the Asia-Pacific diaspora alongside economic empowerment, Garnier and Goldhouse will broadly engage Asia-Pacific creatives at all levels of importance, not just in front of the camera. We collaborated on Garnier’s Asian Pacific American Heritage Month campaign, which features: Decision-making – from styling to casting to creative direction. The campaign will be on display at Walgreens nationwide throughout May.
Within L’Oréal, Garnier is dedicated to providing high-quality beauty products that cater to individuals of all skin and hair types, genders, identities, cultures, and ages. This commitment includes building inclusive brands, working to demonstrate diversity in advertising, proactively addressing algorithmic bias, fostering diverse teams at all levels, and creating responsible teams that uphold similar values. This is reflected in our cooperation with our suppliers. Garnier has incorporated strategies across all channels to support DE&I efforts, including Hispanic Heritage Month, Black History Month, and Asian American Awareness Month.
For more information about the Gold Green Grant, please visit: GarnierUSA.com/GoldHouse.
About Gold House:
Gold House is a leading cultural ecosystem that unites, invests in and champions creators and businesses in Asia Pacific, empowering tomorrow for all. Our innovative programs and platforms include membership systems and events to strengthen relationships with the Asia Pacific community and other marginalized communities (#StopAsianHate). A first-of-its-kind investment vehicle and accelerator (Gold House Ventures, Creative Equity Fund) to power the next generation of top founders, creatives and leaders in Asia Pacific. and industry-leading research, consulting, and marketing to promote authentic and positive portrayals (Gold Story Consultation, Gold Open, Gold List, A100 List). For more information, visit www.goldhouse.org or follow @GoldHouseCo on Instagram, Facebook, X/Twitter, Threads, and LinkedIn.
About Garnier USA:
Garnier, a L’Oréal USA brand, was developed in France in 1904 by hair care expert Alfred Amour Garnier and is now available in more than 65 countries around the world. Garnier launched his Nutrisse hair color in the United States in 1999 and has continued to develop cutting-edge beauty products ever since. The full collection of Garnier brands available in the U.S. includes Nutrisse, Fructis Haircare, Fructis Style, Olia Hair Color, Color Sensation Hair Color, SkinActive, and Whole Blends Haircare. For more information, please visit www.garnierusa.com or follow us on Instagram, Twitter, Facebook, Pinterest and Snapchat @GarnierUSA.
contact address
rose yang
Vice President of Marketing
[email protected]
sauce: gold house
View the original press release on newswire.com.
