Brian Snyder/Reuters/File
Former President Donald Trump attends a campaign rally in Green Bay, Wisconsin on April 2, 2024.
CNN
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A Democratic super PAC is launching a $25 million ad campaign in three battleground states featuring testimonials from voters about former President Donald Trump’s role in curbing access to abortion.
The American Bridge 21st Century ad is part of a massive $140 million campaign the group has planned to persuade swing voters in Michigan, Pennsylvania and Wisconsin to reject Trump’s return to the White House. This represents the first wave. President Joe Biden flipped all three states in 2020.
The group said the ads targeted women voters in rural and suburban areas in three states and were the first since the U.S. Supreme Court reversal to try to use emotional, on-camera stories to sway election results. It represents the Democratic Party’s latest effort to do so. Roe vs. Wade in 2022.
Bradley Beychok, co-founder of American Bridge, said the group is “happy to share stories about why another Trump presidency would have such a devastating impact on them.” ” He said he had attracted several hundred voters.
President Trump’s nominations of three conservatives to the high court pave the way for the Dobbs decision, which would overturn the federal right to abortion, which has emerged as one of the most controversial issues in politics. Ta. The Biden campaign is trying to make this a decisive issue in the 2024 election.
President Trump said he was “proudly responsible” for the court’s actions, but said decisions regarding abortion restrictions should be left to individual states. He also declined to say how he would vote on an abortion access bill that will be on the ballot this fall in his home state of Florida.
In some cases, American Bridge’s ads juxtapose President Trump’s words with those voters. In one article, a Wisconsin woman named Anna, an obstetrician-gynecologist and mother of two, said she had to terminate her desired pregnancy because her unborn baby did not survive. She speaks through tears.
“That’s not a decision for any politician, including Donald Trump,” she says.
In another commercial, Lori, who works as a nurse in central Pennsylvania, worries about the effect Dobbs will have on her daughter and granddaughter.
“We are already going backwards,” she says. “If we re-elect Trump, what will women lose next?”
American Bridge officials say the ads target four types of voters: They are moderates, those who vacillate between Democrats and Republicans, conservatives who dislike the hard-right rhetoric espoused by some Republicans, and a group they define as “double doubters.” As a voter who is not excited about Trump or Biden.
The group has a total budget of $200 million for anti-Trump efforts in the 2024 election, including a previously announced $140 million ad campaign. Officials say a new wave of testimonial-style advertising will be rolled out in these three battlegrounds this summer.
