London — Emilia Wickstead pursues a career in education — something like that.
The London-based designer spoke to a group of students at the Yale Law Society in Connecticut last Friday about building her brand, designing for women, and craftsmanship.
WWD details
Wickstead delves deep into the fundamentals that helped found the brand, starting with bespoke, bespoke models focused on uplifting women through design.
“I worked in the first store for the first five years, serving all the women who came into the store. It was pure education for me,” Ms. Wickstead told the students.
The designer opened her first shop in London’s Belgravia in 2009, a year after launching her brand.
Wickstead’s label is known for its colorful designs across ready-to-wear, accessories and homewares.
In a conversation with a student at Yale University, the designer said that craft is an important part of her creation and that she mastered it under the guidance of her mother.
“Yes, I learned a lot in college, but she really taught me that clothes should be beautiful on the outside and equally beautiful and well-made on the inside,” she said. .
Wickstead graduated from Central Saint Martins in 2007.
Mr Wickstead, who was born and raised in New Zealand until he was 14, said he was living his “childhood dream” of designing men’s clothing for Air New Zealand pilots and crew.
She also touched on entrepreneurship, explaining that it is important for fashion designers to maintain a business mind as well as creativity if they want to sell their clothes.
“My advice is to keep your head down, focus on what you’re doing and do it very well and everything will work out. Everything will come eventually,” she added. Ta.
Best of WWD
