On April 5, the excitement of TCU business owners fills Shaddock Marketplace as the scent of newly sewn clothes, handmade jewelry and the aromatic aroma of coffee bags line the sidewalk in front of the Clark Brothers statue.
Shaddock Marketplace is a showcase of the student-centered entrepreneurship of Neeley’s Institute for Entrepreneurship and Innovation’s CREATE program. According to last year, students and graduates of the CREATE program made $10,000 in sales in his one day. Neely Business School.
This semester’s pop-ups ranged from clothing and accessories to food and drinks, and students and alumni were hoping to sell out and increase the brand’s profile.
Keely Giles, junior entrepreneurship major, said: keely ray embroidery I currently work for a Fortune 500 company.
“The first year I attended this event it was completely sold out, but I’m back again. This is my third semester selling here and I love meeting other TCU students and making great connections. I’ve always loved it,” Giles said.
Shaddock Marketplace provides students with the opportunity to immerse themselves in a formal sales environment, grow their brand through networking, and connect with customers.
Alumni also visited the marketplace.
TCU alumnus Lindsey Dixon graduated in 2020 and started her own business. fan vintagethrough Neely the same year.
“I like selling here because it increases the brand awareness of what we do,” Dixon said. “Many of our recently graduated juniors and seniors are our valued customers, so it is important for us to get in front of them and make them aware of our business.”
The Marketplace meets once a semester, so new businesses like Fan Vintage and Keeley Rae Embroidery can grow their connections and sales by participating frequently.
The CREATE program is open to all TCU students and encourages aspiring innovators to join the Shaddock Marketplace.
See below for more information on how to participate in this event. TCU’s CREATE program For more information.
