Armand Ehrenzweig’s entrepreneurial spirit is soaring. Even during difficult times. In the mid-2000s, Ehrenzweig was a struggling entrepreneur looking to expand his creative venture.
“Early on, I had this idea that I wanted to somehow help people run their businesses,” he says. “As an entrepreneur struggling to stay afloat, I remember asking for help, and asking for help from the SBDC (Small Business Development Center), the SBA (Small Business Administration), and other government agencies. I found help through institutions. But in 2010, there was a gap, and Spanish didn’t have as many resources as it does now. That’s when I decided to do something about it. did.”
Ehrenzweig did something big. He launched his Get in Motion Entrepreneurs, a successful nonprofit organization that develops and supports a new generation of Latinx leaders. Ehrenzweig worked diligently as executive director and was ultimately able to provide educational services that help develop entrepreneurs and small business owners in the Palm Springs area and Riverside County.
The organization has grown by working with underserved small business people in their preferred language, Spanish.
“As Latinos, we bring our culture with us,” Ehrenzweig says. “We often have a hard time understanding that we have an American culture and business. They don’t understand the system, how to become nationally qualified, etc. Companies, how to pay their employees properly.
“That’s when you start protecting yourself and your people,” he says. “Understanding the system will give you a better way to grow your business. Personally, I remember wanting to just work and get paid, but in order to be successful, I introduced a few things. need to do it.”
Recently, Get in Motion Entrepreneurs received a grant from the CIELO Fund through the Inland Empire Community Foundation. Mr. Ehrenzweig is enthusiastic about his future endeavors, leveraging his resources to gain support and produce a podcast that provides important information to entrepreneurs.
“Podcasts allow us to provide business education in Spanish,” he says. “We’ve reached a lot of people, and we want to continue to grow the podcast.”
Support for nonprofits has been strong so far. But while the organization works with several businesses, nonprofits and government programs, there is still a huge need for help.
“When we looked at the numbers, it seems like Latinos are a step ahead when it comes to entrepreneurship,” he says. “But at the same time, we are regressing from success. Many say that Latinos are starting more businesses as a minority, but they are starting more businesses than most because of a lack of understanding of the system. of businesses are going out of business, so we’re excited to reach as many people as possible and educate small entrepreneurs as well as large corporations.”
The organization’s podcasts are available on the group’s website. There you’ll also find a wealth of other resources, including the latest news and developments within the Latino business community.
Additional resources such as Poverty and Latino Access in the Coachella Valley further illuminate the issue. For example, her family of four with an annual household income of $24,000 would be considered “living in poverty.”
All of this is reflected in the nonprofit’s overall mission, and thanks to the addition of new board members, Get in Motion Entrepreneurs is well-positioned to make a significant impact in the future.
For more information about Get in Motion Entrepreneurs, visit gogetinmotion.com.
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