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Prosper planet pulse
Home»Trending»Top articles on APAC beauty market and consumer insights
Trending

Top articles on APAC beauty market and consumer insights

prosperplanetpulse.comBy prosperplanetpulse.comApril 12, 2024No Comments2 Mins Read0 Views
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How medical aesthetics is bringing “breakthroughs” to skin care – Kenvue Head of Research and Development

Skincare companies are looking to aesthetic medicine as a source of inspiration to develop new solutions to skincare problems, Kenview said.

The skin care category has evolved significantly in Asia Pacific since the COVID-19 pandemic.

One of the big changes the industry is seeing is that cosmetic treatments such as laser treatments, microneedling, and thread lifting have become part of beauty regimens.

Nykaa’s head of beauty sees huge opportunity in prestige space

Beauty and fashion retailer Nykaa believes future growth will come from the underutilized luxury beauty sector.

Compared to other parts of the world, prestige beauty is in its infancy in the Indian market.

Nykaa expects this to grow at a faster rate than mass or mass-stage level brands. He pointed out that mass and mass-stage brands are already well distributed in India. “Significant scale.”​

Mukti Organics believes there is a need to focus on body care for mature demographics

Australian beauty brand Mukti Organics is venturing into body care this year to meet the needs of more mature consumers.

Ever since the pandemic sparked a global self-care movement, body care products have become an essential part of our beauty rituals.

The success of body care brands like Sol de Janeiro and Frank Body has been primarily driven by their Gen Z consumer base.

Ultra Violet plans to relaunch its cult-favorite sunscreen with a more ‘robust’ skin-beneficial formula

Australian suncare brand Ultra Violet has updated its star sunscreen with more skin care benefits in line with consumers’ shift towards leaner skin care routines.

“We used pink algae extract to make the formula more potent. It also has pentavitin for 72-hour hydration and kakadu plum for vitamin C, vitamin B5, and vitamin F. , it also contains vitamin E. Clare Slater, Senior Global Marketing Manager, Ultra Violette.

She said consumers are embracing leaner beauty practices and the need for multi-purpose products is increasing.

Lucas Meyer Cosmetics’ latest peptide launch aims for “future-proof” skin​​

Ingredients company Lucas Meyer Cosmetics has introduced a new peptide that aims to tap into consumers’ desire to “future-proof” their skin from the effects of aging.

Corneopeptyl is the company’s latest patented peptide that claims biomimetic properties for the LCE6A protein.

It is part of the late cornification envelope protein family and is known to be essential for the mechanical resistance of corneocytes in the stratum corneum.



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