Brands, retailers and resellers can now leverage FeaturePrint’s no-touch serialization technology through the ORDRE Group Authentique platform.
Paris, July 11, 2024 /PRNewswire/ — Alytheona global leader in optical AI for no-touch serialization, today announced ORDRE Group Ariseon’s optical AI technology “FeaturePrint” will be utilized as part of groundbreaking digital applications. GenuineAuthenticate luxury goods throughout their lifecycle, protecting them from return and warranty fraud. With over 50 patents, FeaturePrint serializes items, parts and products with just a photo taken with a standard camera – no need to add or mark anything on the item. Fashion brands, retailers and resellers can now access FeaturePrint through the Authentique platform.
FeaturePrint was developed to solve the global multi-trillion dollar problem of counterfeit and grey market goods, untraceable goods and misidentification of physical goods. Using a standard industrial camera or mobile phone, FeaturePrint’s algorithms transform microscopic details of a physical item’s surface into a unique digital fingerprint that can be used to irrefutably identify the item. Like a human fingerprint, each digital “FeaturePrint” is unique, unique and permanent. This enables brands to use contactless serialization and to forgo proxies and add-ons such as tags, QR codes and labels, all of which can be removed, manipulated and counterfeited. This powerful technology is used in many major industries including luxury goods, collectibles, art, precious metals, healthcare, government and transportation including automotive and aerospace.
The announcement comes at a turning point for the fashion industry. Europe It mandates the use of Digital Product Passports (DPP) to facilitate attribution of a product’s full provenance. As DPP takes hold in the region, FeaturePrint can be used as an objective, irrefutable connector to link physical products with their digital identities. The integration of FeaturePrint with Authentique replaces outdated tracking and verification methods based on proxies such as tags, QR codes and NFC chips, which are susceptible to manipulation, removal and counterfeiting.
“The incorporation of Ariseon’s FeaturePrint into our Authentique platform will establish the ultimate standard of traceability for fashion and luxury buyers.” Simon P. Locke“Our deep market presence and understanding, combined with Ariseon’s leading technology, will enable our customers to tackle some of the industry’s biggest challenges. Together, we will usher in a new era where counterfeit goods, grey market products and fraudulent returns are no longer an issue,” said Ariseon, CEO and founder of ORDRE Group.
The enhanced Authentique platform will enable clients to achieve the highest level of compliance with the EU’s upcoming DPP regulations. united states of america In the long term, it will expand to other parts of the world. In addition, it will enable transparency throughout the value chain.
“We developed FeaturePrint to create a world where transparency, traceability and authenticity are as easy as a phone photo,” said Roy Ganzarski“Whether it’s an aircraft engine part, a car brake pad, a pharmaceutical product or a luxury item, as an employee or consumer you want to know that the item is authentic, legitimate and correct,” said Mike, CEO of Alitheon. “By integrating FeaturePrint into Authentique, we are now able to provide an unprecedented level of trust to the fashion and luxury market.”
For more information about FeaturePrint, Ariseon.
About Ariseon
Alytheon® is a leader in advanced optical AI and developer of FeaturePrint.®is a patented system that connects the physical and digital worlds through a secure, immutable link. FeaturePrint digitizes what a fingerprint is to an item or product: a unique identifier without the need to mark, change or add anything to the item. Using only a camera, FeaturePrinting enables authentication, identification and tracking of individual items from millions of similar objects, avoiding counterfeits, eliminating part misidentification and minimizing incorrect product usage. FeaturePrint is currently used for a variety of tracking and authentication purposes in automotive, pharmaceuticals, aerospace and defense, medical devices, precious metals, luxury goods and collectibles.
About ORDRE Group
Founded in 2014, ORDRE Group is a leading fashion technology company powering the business of fashion. The Group is made up of three complementary business divisions: ORDRE: A B2B virtual showroom for wholesale incorporating the multi-brand platform ORDRE.com and the custom showroom ORDRE Meta; ORB360 Digital Imaging: A unique 360° view imaging technology developed specifically for the fashion industry. Services include 360 images and videos, 2D and Ghost; Authentique: A groundbreaking B2C app with non-intrusive authentication and digital ID technology for luxury goods using blockchain and NFT. Today, the business is Paris, London, new york, Milan, SydneyL.A., Shanghai, Tokyo, Hong Kong and DubaiNotable clients include Louis Vuitton, The Row, Balenciaga, Givenchy and Michael Kors. Yohji Yamamoto, Thom Browne, Simone RochaAgent Provocateur, Victoria Beckham more.
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Source: Ariseon
